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February 2, 2023

How Google Ranks Businesses in the Local Business Search Results Section

Google uses a combination of factors to rank local businesses in its search results. Here are some of the key factors that Google considers: Relevance: Google wants to show the most relevant results for a user’s search query. To determine relevance, Google considers factors such as the proximity of the business to the searcher’s location, …

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January 5, 2023January 5, 2023

Best Ways to Optimize Your Content for Google Search Engine

You need a broad approach to ensure the long-term success of SEO efforts. What you may think is the best way to optimize content for SEO may not work based on your content. You have to be aware of the best content optimization practices and content requirements from Google to stand out in the search …

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May 21, 2022May 26, 2022

Why is Google So Dominant?

It is no coincidence that Google surged to the forefront of the search engine space twenty years ago. Their simple website homepage and superior algorithms made it easy for people to find what they were looking for. The company then went public and reinvested profits into the company and developed fantastic products like Gmail, android …

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March 19, 2022June 30, 2022

Does Google Still Use PageRank?

There used to be a feature in the Chrome browser which allowed users to see Google’s own patented and trademarked “PageRank’ for any page visited on the web. The number was said to have been derived by Google’s own algorithms and was claimed to be used by them to know how to serve search results. …

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February 8, 2022February 8, 2022

Is Google Slipping? Search Engine Traffic Patterns Analyzed

We all understand that Google is the king of search and has been for years. Saying “Google it” has become the default lingo when you are telling someone to research something. In the early days of search Yahoo! was king. There were other search engines like Lycos and Excite which did OK for themselves, but …

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May 4, 2020

Google Algorithm Core Update Takes Place Today

Google updates its search engine algorithm core several times per year. Today they have rolled out their second update of 2020. The overall goal of these roll-outs is to tweak the way Google indexes and serves results for specific search queries. They never really tell the general public what they are addressing when they perform …

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February 5, 2020

Google’s BERT Algorithm Update

It has always been a goal of Google to provide the searcher with real and accurate content. The challenge has been to scan everyone of the internet’s 1.74 billion websites and find the most helpful content. They use spiders and algorithms to perform this task. Every year they update their algorithms in hopes that it …

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March 14, 2019June 9, 2022

Importance of Getting Customers to Review You on Google

There are three types of search results you find on Google: Pay-per-click: People pay money to show up in the top and bottom margins with the little green box that says “Ad”. Every time the link is clicked, money is deducted from their funded account. The amount per click depends on what the client has …

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November 17, 2016June 9, 2022

The New Hummingbird SEO Strategy from Google

Hummingbird is the new search platform that Google has developed in September 2013 that has changed the way that Google picks up on keywords and other SEO throughout websites. It was named this because it is precise and very fast, much like a hummingbird. It is designed to focus on more of the meaning in …

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October 17, 2016May 18, 2020

SEO Mistakes That Google Does Not Like to See

Google is always in control of the websites that can and cannot be found throughout its search engine. This is something that a lot of people do not consider when they go to put their websites up on the searches. However, a lot of times they will leave you alone if you do nothing wrong. …

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September 6, 2016May 16, 2020

Google’s AMP or Accelerated Mobile Pages

Learning more about the new and upcoming advances through Google when you’re a webmaster can put you at the top of your game when it comes to holding that first page spot on their search engine. The newest technology that the company has come out with is Google AMP. This is a new way that …

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August 2, 2016May 16, 2020

Google Updated Their Mobile Friendly Update

In April of 2015, Google released their new mobile-friendly ranking algorithm that is completely designed to give a much needed boost to any mobile-friendly pages that are coming up in Google’s mobile search results that are put into the search boxes. This is good news for all of those that are going to be ranking …

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