Once you’ve designed and created your website, you may think all you need to do is sit back and wait for traffic to come pouring in from search engines. Unfortunately, this isn’t the case. Putting aside the necessary marketing efforts needed to drive traffic, both organically and otherwise, a huge consideration for every website owner should continually be their site’s performance.
When we talk about website performance, we are referring to its speed and the time it takes for pages to load. A website that under-performs will be viewed negatively by its visitors which will, in turn, negatively impact conversions.
Not only that, but the search engines like Google take website speed very seriously and penalize slow sites by placing them lower down in their search engine pages. Thus, making organic reach even more difficult.
And, it doesn’t stop there. Even if you don’t consider organic traffic to be particularly important because you are planning a paid ad campaign with the likes of Google Adwords, your ads and quality score will be affected by your site’s speed too! Continue reading