It has always been a goal of Google to provide the searcher with real and accurate content. The challenge has been to scan everyone of the internet’s 1.74 billion websites and find the most helpful content. They use spiders and algorithms to perform this task. Every year they update their algorithms in hopes that it provides better search results for their users. They usually attach a nickname to these updates.
The update for 2020 is called Bidirectional Encoder Representations from Transformers or BERT. One of the goals of this new roll-out is to find human-written content that is helpful and informative. The reason that “human-written” is important is that there are a plethora of websites that generate automatic text, using bots. These content pages may include keywords and links but they are essentially gibberish to a real, actual human. You may have run across pages like this in the past. Continue reading