Olympus Web SEO Blog

Search Optimization and Web Design Company

Olympus Web SEO Blog - Search Optimization and Web Design Company

Google’s BERT Algorithm Update

Google BERT - What is it?It has always been a goal of Google to provide the searcher with real and accurate content. The challenge has been to scan everyone of the internet’s 1.74 billion websites and find the most helpful content. They use spiders and algorithms to perform this task. Every year they update their algorithms in hopes that it provides better search results for their users. They usually attach a nickname to these updates.

The update for 2020 is called Bidirectional Encoder Representations from Transformers or BERT. One of the goals of this new roll-out is to find human-written content that is helpful and informative. The reason that “human-written” is important is that there are a plethora of websites that generate automatic text, using bots. These content pages may include keywords and links but they are essentially gibberish to a real, actual human. You may have run across pages like this in the past. Continue reading

Your Website And Its Performance

optimize for mobile usersOnce you’ve designed and created your website, you may think all you need to do is sit back and wait for traffic to come pouring in from search engines. Unfortunately, this isn’t the case. Putting aside the necessary marketing efforts needed to drive traffic, both organically and otherwise, a huge consideration for every website owner should continually be their site’s performance.

When we talk about website performance, we are referring to its speed and the time it takes for pages to load. A website that under-performs will be viewed negatively by its visitors which will, in turn, negatively impact conversions.

Not only that, but the search engines like Google take website speed very seriously and penalize slow sites by placing them lower down in their search engine pages. Thus, making organic reach even more difficult.

And, it doesn’t stop there. Even if you don’t consider organic traffic to be particularly important because you are planning a paid ad campaign with the likes of Google Adwords, your ads and quality score will be affected by your site’s speed too! Continue reading

Do You Need an App for Your Business? Probably Not.

do i need an app for my business?Apps have been in the mainstream public eye for over a decade now. The idea that you download a program that only interfaces with one company, theme or complete one type of task has been a hit. We have the people at Apple to thank for that. The success of the iphone quickly carried over into other markets and now even windows calls their programs “apps” now.

An app can be tremendously useful for repetitive tasks. If you need to pay your bill, add movies to your streaming que, edit images or whatever you need to do, an app is the perfect solution. Apps work so well in everyday life that business owners often think to themselves “Hey, I should get an app!”. But, an app may not be the way to go and here’s why: Continue reading

Site Optimization – Don’t Display Images that are Hosted Elsewhere

improve website speedOne of the most important factors search engines consider when ranking your site is load speed. We have covered that before. But, today we want to go into the topic of serving images on your website.

You probably know by now that images on your website should be an optimized size so that they do not slow the page load speed when the site is visited. But, you should also make sure not to serve images from a server outside of the server from which your website is currently being stored.

Having images on your site that are being served from a different server can slow the load process tremendously. Also, search engines actually look for this and hold it against your ranking. Continue reading

Site Loading Time Becoming More Important

Page speed and SEOIn Google’s constant quest to serve up the best websites possible, they are always tweaking their requirements. One factor that has been very important this decade and will be for the immediate future is site load time. How long does it take your website to load from when first requested? That is what every webmaster should be asking his/herself. This is a key component to proper web design and SEO.

We all have been to a site that seemingly takes for ever to load. You are trying to scroll down but the page won’t move because it is busy loading some ad. Most of the time the reason this is taking so long is because the site is identifying where you are located and then it is trying to serve ads related to your area. This can ad a lot of load time onto the website. Continue reading

Does Location of Server Affect my SEO?

does server location affect seo?There are a plethora of hosting services popping up over-seas, targeting U.S. customers. Some are as cheap as a $1 a month. We have done our due-diligence on these companies and many of them are legit. So, with fast hosting that is cheap, what could be wrong with it?

Many of these companies are located in places like Hong Kong, Singapore and Brazil. Therefore their servers are also located there. One thing that search engines like Google do is that they associate a server location with the location of targeted traffic. For many web developers with websites overseas this is a pain in the buns.

There are some ways to mitigate this problem and I will discuss them here. Continue reading

Creating Customers by Proximity

boosting a postWhat does this mean? Basically, it is the business philosophy of being seen today can lead to customers tomorrow. This is why it is important to churn out content. The article you write today may plant the seed in the customer’s mind. They may think of you the next time they need a service that you offer. You can gain a future client tomorrow by simply being in their proximity today.

Blogging

Creating a blog post as often as you can and sharing on social media is a good way to constantly remind people that you exist. If they are unaware of your business, they will never call on you. Continue reading

Will Pointing Multiple Domains to My Site Help?

multiple domains help or hurt?This is a topic we run into quite often actually. There is a misconception that buying a bunch of domains and pointing them to your site will some how help the ranking or overall traffic of your website. This is simply untrue.

Google and other search engines try to make the best site show up for the search terms that are entered. They have cultivated algorithms over the years that aim to eliminate anyone using money to prop up their site. Propping up ones site in the past using money included buying inbound links from all over the web and loading up on domain names. It has been a long time since these practices were of any value. Continue reading

Beware of “Domain Service” Scam

domain scam noticeOne of the more common scams today is something known as the “domain service” scam. This is an email sent by scammers that try as hard as they possibly can to make it look like it is coming from your domain registrar. At first glance, it looks like you are about to lose your domain name.

It will usually have the words “Expiration Notice” in bold or red letters. It will list an expiration date that is in the very near future. And it will have a link to “send a payment”. Notice it does not say “renew domain”. Continue reading