First, let me clarify what SEO is for those who don’t know. Search Engine Optimization is an effort to modify a website so that the search engines will display it more often or in a higher position.
Many companies go about SEO efforts themselves and as long as the have someone on board with experience or training in the field, they can do fairly well. Other companies hire an SEO expert. They pay a person (or company) to make changes and updates to their website which will make a search engine more likely to display their website in a higher search position. Continue reading