With 90% of all internet searches done using Google and 50-60% of all internet users using Google Chrome as their browser of choice, it is imperative to optimize your site to their specifications. Google is always tweaking and changing their search algorithms to better improve the user’s experience. Most recently, Google has made it clear they want all websites to have an SSL certificate.
This certificate is a virtual certification that is installed on the server by the host that shows that site is secure. In reality, it is just one small piece of security that may add to the visitor’s web safety (or at least feeling of safety). A secure website has less chance of being hacked through contact forms and other scripts running on the site. Continue reading