Back when I first started in this business in the very early 2000’s pay-per-click advertising was in its infancy. The sector was overrun with wanna be search engines, fly by night search engines and very few reputable search engines. Search engine optimization was not really an actual thing yet so paying per click was the most viable option. But you had to beware of where you spent your money.
Back then many search engines would claim they supplied search results for Google, MSN and Yahoo but there was no proof that they actually did. The big search companies like those I have just mentioned often times farmed out their paid clicks and split the revenue with the supplier. Continue reading