Creating Customers by Proximity

What does this mean? Basically, it is the business philosophy of being seen today can lead to customers tomorrow. This is why it is important to churn out content. The article you write today may plant the seed in the customer’s mind. They may think of you the next time they need a service that you offer. You can gain a future client tomorrow by simply being in their proximity today.

Blogging

Creating a blog post as often as you can and sharing on social media is a good way to constantly remind people that you exist. If they are unaware of your business, they will never call on you. Continue reading →

Will Pointing Multiple Domains to My Site Help?

This is a topic we run into quite often actually. There is a misconception that buying a bunch of domains and pointing them to your site will some how help the ranking or overall traffic of your website. This is simply untrue.

Google and other search engines try to make the best site show up for the search terms that are entered. They have cultivated algorithms over the years that aim to eliminate anyone using money to prop up their site. Propping up ones site in the past using money included buying inbound links from all over the web and loading up on domain names. It has been a long time since these practices were of any value. Continue reading →

Beware of “Domain Service” Scam

One of the more common scams today is something known as the “domain service” scam. This is an email sent by scammers that try as hard as they possibly can to make it look like it is coming from your domain registrar. At first glance, it looks like you are about to lose your domain name.

It will usually have the words “Expiration Notice” in bold or red letters. It will list an expiration date that is in the very near future. And it will have a link to “send a payment”. Notice it does not say “renew domain”. Continue reading →

How Does Adding Content to My Site Help?

Here’s the deal. A website should be a constantly evolving entity. It should be updated regularly. Anything and everything that has to do with your business should be on your website. This is how over half of your current and potential clients will interact with your business.

Adding fresh new content, whether via blog or site pages, is part of the effort mentioned above. The content informs new visitors and existing clients of what you are doing/thinking.

But the content serves more purpose than just giving something for visitors to look at. The content improves your ranking with Google and other search engines. The Google algorithms are set in a way that reward those who are active with their website. You put in more work, you get better results. Continue reading →

Test Your Contact Form Regularly

Can you imagine how disappointed you would feel if you found out that you had less sales this year because your contact form wasn’t working properly? Hundreds or maybe thousands of dollars of revenue because of a failure of your website to function properly.

Well, it happens. The reasons it happens can vary but in today’s web world, the most likely reason is that the contact form plug-in changed and broke the coding. The changes happen when the plug-ins are updated. Recently, there was a big mess when the people who manage the Contact Form 7 plug-in released an updated version that broke the functionality on many websites. Continue reading →

SEO is Still About Know-how and Hard Work

When it comes to search engine optimization, there are a lot of misguided impressions about the industry. Some people still think there are some magic tricks that can be done to make a site climb the Google results.

But knowing how to optimize a site isn’t a magic trick. You just need the proper training and repetition. That is why so many companies hire a professional SEO programmer. Because through his/her training/trial-and-error, he/she has been able to hone the skills necessary to achieve results.

Still, even with the exact knowledge of how to optimize, there is no way around hard work. It takes time to fill out every keyword tag, every meta-data section and to clean the coding and server so that it easy for search engines to access and spider your site. But this is only half of the equation. Continue reading →

Having a Website and Social Media is a Must

If you have a business, having an online presence in the form of a website is a must. Having social media pages for you business, such as Facebook and Twitter, is also essential. But, having one without the other is not a good idea.

We have found that the crossover between social media and the traditional website is a major factor in clients familiarizing themselves with a business. Both social media and a website serve similar functions, but a website really helps flesh out your capabilities and allows you to present the customer with exactly what you want them to see. Continue reading →

Importance of Getting Customers to Review You on Google

There are three types of search results you find on Google:

Pay-per-click: People pay money to show up in the top and bottom margins with the little green box that says “Ad”. Every time the link is clicked, money is deducted from their funded account. The amount per click depends on what the client has bid, which can be as low as 50 cents or as high as $15.
Organic: These are the “natural” results that we have been seeing since Google’s inception back in 1998. They are located in the main body.
Local Places: This is the box that appears on top of the organic search results that usually has a map and some dots showing where the business is located.

Continue reading →

Bitcoin Thieves Up Their Game

I typically just stick to content related to web design and search engine optimization on this blog. But from time to time I will post an article about scams that are taking place in the virtual world. Today is an especially unique blog for me in that it will be the first time that I discuss cryptocurrency on this platform.

Electrum hack and phish

As you probably know by now, cryptocurrency is basically internet money. People use it by sending it to one another at which point they can exchange it for the fiat currency of their choice. It uses a technology called blockchain to complete the transaction. Continue reading →

Attention: Important Notice , DOMAIN SERVICE NOTICE

If you have ever bought a domain name, you’ve probably received an email with that same (or very similar) text in the subject line. Rest assured, it is spam. One thing is for certain: almost every email you get regarding your domain name, you can ignore. Unless the email is from the company which you bought the name, it is spam, scam or phish. And even then, don’t click any links. The scammers may make the email look like it is from your registrar.

Most of these type of emails will say you have a limited time to confirm, protect, or -fill in blank- your domain name. The email is designed to play on your impulse to solve the problem quickly and click.

If they are not scamming you then they are trying to sell you something that you don’t need. Look at this email below: click it to enlarge

You will notice the spammers in this one I received made no attempt to hide the fact that they are from some web company (see return email address and link url). They also use strong threatening language like “failure to do so will result in bla bla bla..” or “Do not discard this message..”. This one in particular is designed for the newer domain name purchaser who is essentially a novice in this area.

Olympus Web SEO Blog

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