Olympus Web SEO Blog

Search Optimization and Web Design Company

Olympus Web SEO Blog - Search Optimization and Web Design Company

Importance of Getting Customers to Review You on Google

There are three types of search results you find on Google:

  1. Pay-per-click: People pay money to show up in the top and bottom margins with the little green box that says “Ad”. Every time the link is clicked, money is deducted from their funded account. The amount per click depends on what the client has bid, which can be as low as 50 cents or as high as $15.
  2. Organic: These are the “natural” results that we have been seeing since Google’s inception back in 1998. They are located in the main body.
  3. Local Places: This is the box that appears on top of the organic search results that usually has a map and some dots showing where the  business is located.

Continue reading

Bitcoin Thieves Up Their Game

I typically just stick to content related to web design and search engine optimization on this blog. But from time to time I will post an article about scams that are taking place in the virtual world. Today is an especially unique blog for me in that it will be the first time that I discuss cryptocurrency on this platform.

Electrum hack and phish

As you probably know by now, cryptocurrency is basically internet money. People use it by sending it to one another at which point they can exchange it for the fiat currency of their choice. It uses a technology called blockchain to complete the transaction. Continue reading

Attention: Important Notice , DOMAIN SERVICE NOTICE

If you have ever bought a domain name, you’ve probably received an email with that same (or very similar) text in the subject line. Rest assured, it is spam. One thing is for certain: almost every email you get regarding your domain name, you can ignore. Unless the email is from the company which you bought the name, it is spam, scam or phish. And even then, don’t click any links. The scammers may make the email look like it is from your registrar.

Most of these type of emails will say you have a limited time to confirm, protect, or -fill in blank- your domain name. The email is designed to play on your impulse to solve the problem quickly and click.

If they are not scamming you then they are trying to sell you something that you don’t need. Look at this email below: click it to enlarge

You will notice the spammers in this one I received made no attempt to hide the fact that they are from some web company (see return email address and link url). They also use strong threatening language like “failure to do so will result in bla bla bla..” or “Do not discard this message..”. This one in particular is designed for the newer domain name purchaser who is essentially a novice in this area. 

Should I Approve Blog Comments from Other Businesses

approving comments on my blogMany blogs offer the option to leave a comment. There are multiple ways to leave them. The blog could utilize a Facebook plug-in that allows someone logged into Facebook to comment easily. Other sites use blog membership plug-ins with similar functionality, like Disqus. However, many people find these can be troublesome down the road when the company changes its terms, starts charging money or goes out of business.

The best solution is to offer an open comment form that allows the person to submit their name, email, comment and website. The website option is for those people commenting on behalf of a company or their own blog. Continue reading

Getting Spammed from Your Contact Form Recently?

Are you starting to get spammed through your website contact form again? You are not alone. Literally millions of people have been receiving heavy doses of spam this week. The problem is that Contact Form 7, a form used by millions of people within their WordPress installations, has stopped working with Google ReCaptcha V2. When you log in, you get an alert to change your site keys to reCaptcha V3, a version that is supposed to work in the background. The problem is, spam is still getting through.

I have searched the web and have found many complaints but no answers from WordPress. I suppose the best thing to do to save time/money at this juncture is to wait and see of they sort this out and tighten up the security. Continue reading

Single Page Optimization

learn how to optimize you article on the webThere is not point in having a very optimized page that is within a website which is itself not optimized. Google would not see this page as the “single great apple in a basket of rotten apples”, rather, they would just see it as a basket of rotten apples. With that said, I am going to discuss the proper optimization of a single page.

Industry practices in this matter change all the time as Google itself changes. It is important to stay updated on all the algorithm changes at Google by reading their various blogsContinue reading

Having a Good Website is Still a Must

website vs social media for businessMany businesses are having great success using their social media to keep customers informed. A Facebook, Instagram or Twitter page can be your number one asset when it comes to communicating directly with your current or potential customers. But, you should never assume that social media can replace your website.

Here are some reasons why social media accounts can never replace a good website: Continue reading

Be Careful, Even the Unsubscribe Button May be a Phishing Trick

latest info about phishingBy now you probably have become pretty good at spotting a phishing or “spoof” email. The email looks a bit off right? Those are the easy ones. But phishers and scammers are getting better at their phishing emails.

Lately we have been seeing a new wave of emails where they take an existing email from the actual company and duplicate it with very good effect. A couple tips to remember are: Continue reading

Mobile vs. Laptop Usage

mobile vs laptop 2018In the business of designing and optimizing websites, it helps to know who your target audience is. It also helps to know what devices people will be using to look at your websites.

For the purpose of this article, “desktop” and “laptop” will be combined and be simply referred to as “laptop”. The nature of this article is to determine mobile device browsing vs. non-mobile device browsing regarding website design and optimization.

It has long been known that mobile devices would take over as the single most used type of computer device that people use to browse the web. A recent study suggests the number is about half and half. I don’t think this is the relevant statistic though. To me, the relevant question is to ask who uses mobile devices exclusively vs. those people who use a mix of the two. (I will leave out people who use laptops only and don’t use mobile devices because those numbers are so low that they are negligible.) Continue reading

Importance of Allowing Commenting and Linking on Your Blog

example of open blog comment format

Open Blog Comment Format

All too often these days I will read a nice blog post on someone’s site and go to comment on it and see that “comments have been closed”. This is a big SEO mistake. Interactive web-pages are worth more than non. If a person or company’s reason is that they don’t want to take the time to approve the comments or sift through spam I have only this to say: It’d be the best 15 minutes you spent on your site every month.

“Your post’s comments are also calculated as a part of your post’s content!  The number of high quality comments your post receives will also improve the overall ranking of your content.” – Private Links Network

This takes me to my second point. The type of comment area really doesn’t matter. There are Disqus comment plug ins, Facebook comment plug ins.. etc. But having the open comment where a person can leave their name (or keyword) and a link to their website is actually good for your site.

This is because you can approve their comment, go to their page and comment back and expect to be approved. There is a little link swapping there and the fact that both sites have content that are usually related is even better.

This doesn’t mean that you have to approve every comment or every piece of spam that ends up in your Que. Take the time to sift through and find the comments made by a genuine reader. Delete the ones with canned formats. ex “I really liked your blog. Now check out my blog at yada yada yada. ”

In conclusion, think as your page as a relationship with the reader and Google as the ultimate judge. You want to establish report and maybe even a conversation. You don’t want to simply dictate things to the masses. Nobody likes a dictator.