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Why You Should Add Crypto as a Payment Option for Your Business Right Now

I’ve been involved in cryptocurrency for about 12 years. Sometimes customers will ask me if they can pay in digital currency and my answer is always a resounding yes. It’s fast and easy to accept payments this way. Truthfully, the only reasons people are reticent to do so is because they either don’t trust it or they don’t understand it (usually both). In actuality, it’s not very complicated at all.

You can set up an account at Coinbase and be sending or receiving crypto in just minutes. If you receive a crypto payment, you can convert it into USD and transfer to your bank account. It’s easier than stocks and some other financial transactions which you have completed many times before.

As of 2025, approximately 28% of American adults, or about 65 million people, own cryptocurrencies. This massive user base represents untapped potential for businesses and nonprofits alike. If your company or charity hasn’t integrated crypto payments into its website yet, now’s the time to reconsider. Here’s why.

Expand Your Global Reach: Crypto transactions bypass traditional banking hurdles, enabling instant, low-fee international purchases—perfect for e-commerce sites selling worldwide.

Cut Costs: Traditional card fees can eat up 2-3% per transaction; crypto often slashes that to under 1%, boosting your bottom line.

Attract Loyal Customers: In a competitive market, being crypto-friendly signals innovation, drawing in users who value forward-thinking brands and potentially increasing repeat business.

Some of the people who were most opposed to using cryptocurrency just 5 years ago are now using to it pay, receive payment or invest. I always tell folks who express an unwillingness to learn about crypto the same thing. Basically, I inform them that crypto is the future of money and is inflation proof so the sooner they accept it the better. It’s going to take over as the major payment system whether they like it or not. The train will leave the station regardless of if they are onboard or not.

How many charities have missed out on donations because they don’t have a crypto option? The answer is many. Profits from cryptocurrency are labeled as unrealized capital gains as far as the government is concerned. Most people would rather donate money before it has been taxed than afterward. If they never convert it into USD, then they never have to claim it as a profit and therefore the money they send your charity is tax free on their end.

The Bottom Line

With 65 million Americans already in the crypto ecosystem—and numbers climbing—ignoring this trend risks leaving money on the table. Integrating crypto payments is straightforward with user-friendly plugins for platforms like Shopify or WordPress. It’s not just about keeping up; it’s about leading the charge toward a more inclusive, efficient future. Ready to level up? Your next big donor or customer might just be holding the keys.