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Understanding Keyword Optimization

  • November 09, 2012
  • Bradley Taylor

Organic Search Engine Optimization is actually the process that makes any website more prominent in search engine results by the use of a number of specific and targeted keywords and thus improving the flow of traffic flow to that particular website. Moreover no additional payment is required for organic search results like pay per click advertising and is often consider as a factor that play an almost determining role to improve ranking in search engine results.

Well planned organic or natural SEO strategies can make a website get naturally displayed in the search engine results. Moreover it can add an amount stability to the ranking that means a lot more traffic for a longer period of time and the more a site stays on the top the better it is going to perform long term.

Keywords always form the basic foundation of any organic search engine optimization and with proper and efficient keyword research a lot of difference can be made. It all starts with a brainstorming session listing down all the possible words and word combinations depending upon the targeted audience. This should be followed by a comprehensive research online as the list is on a process of development.

  • Have a good look at the keywords used by the competing organizations.
  • Proper analysis of the web stat and the log is also important as that will allow the optimizer to find out the words and phrases that people have actually used to find their site and those can truly work as great keywords for improving search engine rankings.
  • For any site with a built in internal search feature words used by the users to search within the site can also play an important role in determining the final keywords.

Identifying the different types of keywords is an important part in organic or natural search Engine Optimization. The keywords that are mostly used in the search engines can be broadly categorized in three distinct types, broad, focused and long tails. The broad keywords are shorter phrases, often with a single word and are generic in character. They often result in a lot of traffic but the conversion rate is pretty lower.

On the contrary focused keywords emphasize on some particular information. Long tail keywords often contain targeted phrases and are meant for a kind of traffic specific with its requirements. Understanding the different type of traffic that uses different types of keywords can very well result in a better choice of final keywords and redirect more traffic to it.

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