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The Importance of Unique Content to SEO

  • December 07, 2013
  • Bradley Taylor

Content Is King Website Screen Increase Traffic More Articles FeWhen it comes to SEO, the importance of providing high quality, original content cannot be stressed enough.  In fact, this can often be the main factor in determining the overall success of your website.  Because the internet is watered-down with reproduced, unoriginal material, SEO can be a somewhat difficult goal to achieve.  Not only is unique content crucial for your own websites’ integrity, but it is equally important in regards to Search Engine Optimization (SEO).

When it comes to ranking your website, search engines generally grade higher to the sites that offer completely original content.  After all, each specific search engine is selling a particular service just like you.  By policing the information and recommendations that are made, search engines are not doing their job effectively or efficiently if they do not take duplicated material into consideration.  Because of this, both websites and blogs need to be constantly updated with new material in order to stay ahead of the curve.  If a website does not consistently add new content to their pages, the chances of the stale material being copied and reproduced is much greater.  This should be avoided at all times in order to optimize your ranking with the different search engines.

As search engine algorithm and capabilities continue to increase, original content becomes even more important.  In fact, by allowing your website to produce duplicated material, search engines will inevitably decrease the sites overall ranking.  Once a website has received an SEO penalty or a lowered rating, it can be extremely difficult to regain a higher ranking.  As far as SEO is concerned, the more unique content that is provided, the higher a website will be ranked.

Of course, there are a variety of different options when it comes producing original content.  Probably the easiest way for you to provide unique material is to actually write it yourself.  While this is true, the process is not as simple as it sounds.  Because many people find it difficult to express their thoughts through writing, this choice is typically only feasible to a small percentage of website owners.  The next best option is to hire an experienced writer to provide the content for you.  While this route can prove to have many benefits, there are some potential downfalls as well.  If you decide to use this method to provide unique content, it’s important to employ a reliable author that can work with you to accomplish a good internet rating.  The last option that can be used to produce unique content on your website is called rewriting.  This process involves searching the internet for an article or blog that you like and simply rewriting it.  You will basically be using that original material that has already been produced as a general outline.  Although the original content will not be your exact thoughts, you can reword most of the article to fit your main purpose.  It’s important to remember that deciding to rewrite a current publication can be somewhat complicated as you will have to make sure that at least 30% of the rewritten content is unique.  This will allows you to avoid certain search engine penalties and duplicate material filters.

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