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CNN to Buy Mashable?

  • March 13, 2012
  • Bradley Taylor

Online rumors are off the charts with news that cable news giant CNN is purchasing Mashable , one of the biggest online destinations for news and tips about social media, the web, and technology.

Buy out?

Reuters blogger Felix Salmon said Sunday night in a video from the South by Southwest (SXSW) conference:

“A little bird told me that CNN is going to announce the acquisition of Mashable for upwards of $200 million. Is this real? I don’t know, but it’s entirely plausible.”

The New York Times confirmed that CNN was in talks with the site and the talks had progressed to a very advanced stage.  They also cautioned that the deal could still fall through and that there would probably not be an announcement by Tuesday.

CNN currently uses some of Mashable’s stories in syndication on CNN.com. Multiple news outlets have reported that the division of Time Warner would purchase the website for roughly $200 million dollars.

According to the website, Mashable has 20 million unique visitors per month and 4 million social media followers.

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