Can Google Ever Be a Fair Search Engine?

  • November 09, 2011
  • Bradley Taylor

With all of Google’s latest updates, one can’t help but notice that with the Panda update they seem to be echoing the classic proverb of ‘calling the kettle black.’


After all, how can a search engine claim they want a completely fair and unbiased platform that’s in favor of sites with a low volume of adverts and spam when they allow sites plastered with ‘toxic ads’ to sign up to Adsense and then rank?

fair search engine?
can google be

Looking For A Solution

Despite Google being adamant that revenue isn’t a factor in their updates, it seems that at least one thing is finally out in the open – even Google has admitted it doesn’t always know what it’s doing. In a recent interview with, when asked the question, “How do you recognize a shallow-content site?” Google’s own representative Amit Singhal responded, “That’s a very, very hard problem that we haven’t solved.”


How To Work With Google, Not Against It

Well, the answer is … there is no answer. Despite Google’s self-acclaimed divine status, it isn’t perfect and unfortunately we have to accept that (as much as it pains me at times). What we can take from the recent update is that Google is finally making an effort to crackdown on less-scrupulous sites; sites which are, unfortunately, ubiquitous in the gambling industry.


So in the meantime, when we see our sites suddenly drop a few positions to a bunch of good-for-nothing spammers, we will have to make do with the age-old “Report This Site” feature and hope that one day Google will actually find a cure for this online pestilence that cheats hard-working affiliates out of their money.


Remember though, just because Google hasn’t caught you yet for using sub-par content and high-volumes of ads, it doesn’t mean it won’t! Don’t take a chance; spend a little bit of extra time making sure your site means something. After all, when readers get to your site, nothing will turn them away quicker than a bunch of poorly written articles and a minefield of flashing banners.

written by Daniel Laming

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