A New Look into SEO post Panda and Penguin Updates
- February 14, 2013
- Bradley Taylor
For the last few months there has been a lot of discussion and speculation about the new Panda and Penguin updates from Google ,and their effect on SEO processes and techniques along with their possible impact on online business and marketing efforts. The online business enterprises now find it more important to keep their SEO in line with Google for their result page ranking after the release of these new updates.
With its game changing Panda update Google has made it quite clear that the quality of the content, user experience and authority of any website are going to play crucial roles in determining search engine rankings and there will also be more emphasis on user signals and human element.
People are also being used by Google as raters for improved and more authentic search engine results and the Panda update can be truly considered as the beginning of a new period where generating organic traffic will be more important as never before and sites with high quality content and regular updates are expected to take maximum possible advantage of the situation.
Google now intends to purge out junk content from its search results and now the search engine optimizers are required to shift their focus on creating backlinks that are surrounded by unique, high quality and regularly updated content that can make a website to stay indexed and also provide it a link profile with value and authority.
The Penguin update come exclusive to the Panda and primarily focuses on link spam. The days of aggressive link building are quite over for low quality irrelevant back links and fabricated link patterns are no longer tolerated and a slow and steady holistic approach to link building is going to be the thing for the future. The best practices for link development and non-spam techniques capable of producing long term results are required to be followed and there is also a chance that any website that has an exploitative and unnatural link profile is going to be penalized.
Both the Panda and the Penguin algorithm updates are designed to provide users with most legitimate search engine results it is now time up for push button and repetitive optimization techniques. Poor content and crappy links are quite sure to lose their ranking and effective on page optimization supported by a high quality and relevant backlink profile can really be the key for survival. There is absolutely no reason to panic about it is not the death of SEO but only a change to a new direction that requires adoption of new techniques.