3 Things You Can Do Right Now to Improve Your Website SEO
- September 07, 2021
- Bradley Taylor
When it comes to Google search results, you understand how vital Search Engine Optimization (SEO) is to your website. SEO helps you reach out to your audience and deliver your content as part of your website’s marketing strategy. But first, you need to optimize your content to appear in top search results in Google. Content optimization refers to writing content in a way that can reach the largest possible target audience. This allows your website to be found easily, hence increasing traffic, visibility and generating leads.
If your website has been lagging at top search results, you have probably missed out on an important strategy that will be explained below. Remember that you won’t be able to generate traffic to your website if nobody can find you. Here are the top 3 essential strategies that can help improve your website SEO.
Use Google Analytics to track your website’s activity
If you haven’t been using Google Analytics to track your website’s activity, consider using it to achieve more significant results. While it cannot tell you how well or poorly your website ranks, Google Analytics informs you about the traffic that arrives from Google or any other search engine your visitors use. You get to see if you are getting visitors from organic search results and if they are highly engaged in relation to the session duration, pages visited per session and bounce rates.
2. Publish relevant content
It is vital to create content that relates to your intended user to improve the site’s authority and relevance, which in turn increases the site’s traffic. When writing, ensure that you present yourself as an authority on the topic you are writing. Don’t forget to incorporate keywords into your content, making it easier for visitors to find your website. When looking for information on Google, users use specific words or phrases that appear on Google search results, directing the user to the web page.
Therefore, ensure that you identify and target specific keywords that will help direct your visitor to your webpage. Don’t use multiple keywords unless the phrases are similar since it may be difficult for your webpage to achieve search engine rankings. Incorporate your keyword phrase numerous times throughout the page, once or twice in the subheadings and three or four times in the content’s body. Use emphasis tags such as bold, italics and heading tags to highlight keyword phrases.
3. Improve your page loading speed
If your web page load speed is slow, it will lead to negative interactions, affecting your rankings. Also, a slow website will impact how your visitors are engaging with your pages. When a webpage is taking too long to load, visitors may abandon the website or even worse, they may not return to the website. On the bright side, if your web page loads fast, users will keep coming back. Once the Google algorithm recognizes the popularity of your website, it keeps you at the top of search results.
Well-optimized sites generate more and more traffic over time hence more sales and leads. Note that users won’t be able to find your site without SEO, which might interfere with your rankings. Ensure that you optimize your site to achieve success in your business.