Quality Content and SEO
- April 09, 2014
- Bradley Taylor
Search engines are continuously looking to improve their user’s experience with every new algorithm update and addition; this is especially true of Google. On the flip side, website owners are always looking to improve their user traffic and to rank as high as possible in web search results, turning to search engine optimization (SEO) tricks and tools to achieve this. There are many ways a site can increase its search engine ranking but at the end of the day, these sites need to provide quality content in order to keep from being penalized and to ultimately maximize potential search engine ranking.
Luckily, for those who are always looking for ways to improve basic website quality, Google includes ways to optimize site quality on its blog. According to Google, an easy and quick fix way to both improve user experience while gaining points towards search engine ranking is simply speeding up your webpage speed and load time. Another quick fix one can make to their site to instantly improve experience and ranking is adjusting webpage layout. By simply keeping the most important content “above the fold” and limiting the amount of advertisements on a page, one might see an increase in search engine rank.
Search engines also measure the quality of a webpage by keeping track of the length of time a user spends on a page found from its search results. If the user visits a page and then quickly clicks back to the original search results, it shows the search engine that the user was not happy with the content found on that particular page which could hurt the site’s search engine ranking in future searches. Web users are used to quickly scanning a webpage and will not spend much time on it if they don’t see something they like almost immediately. As a webpage owner, how do you grab the user right away and keep them on your site? To start small, proper spelling and grammar along with correct text formatting is a must. Images and video will also help to engage visitors and keep them clicking on your site.
Overall, it is important to keep in mind that focusing on the basics, like providing good quality content, will keep your website a step above the rest. There are of course many strategies to improve your search engine ranking but you will never be penalized by a search engine for adding fresh content to your website.
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