Marketing a new product using SEO

  • March 08, 2016
  • Bradley Taylor

the letters SEO on a laptop screenIf you’ve just started a business with a new product do you know the best way to market it? Have you sat for hours trying to come up with the best way to get the word out to potential customers? As it turns out, there isn’t just one way to tell customers about your product.

One way to market your product is to make a press release. Include a description of the product you are offering and when it will be available in the press release. It should also include the price and some recommendations from customers who have tried it. Send the release to your local newspapers and also put it out on the internet.

Another way to get the word out about your product is to contact local distributors and internet distributors. When you contact the distributors, not only should you discuss the product but tell them what they will need to do to become a distributor for you. You should offer a discount on the product for distributors. Remember to offer a deeper discount if the distributor buys in bulk.

You can even start a blog about your product. The blog should cover everything about your product, what it is, who it’s geared for and the price. If you have a website, you can link the blog to it. Don’t forget to have special offers, post discounts and run contests.

A popular way to market a new product is to visit local shops and set up a demonstration. You’ll set up a display of the new product in the store attracting the store’s customers. Having a customer see the product in person or taste it if it is a food product will increase the possibility of a sale. You can even offer a percentage of the sales in the store.

Once your new product has started to catch on and profits are on the rise, you can consider more expensive forms of advertising. Take out a regular ad in the newspaper or a magazine. Start a website. Radio stations are a good bargain and you can even consider a TV commercial if the proceeds are that good.

As you can see there are many different avenues to pursue when marketing a new product. Start with marketing that is free and go from there. In no time at all your product will have a following.