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Learn How to Take Advantage of a High-Traffic Page on Your Website

You put in the time and effort to build a website with plenty of unique and helpful content. Over time, you notice that a handful of pages are getting good traffic. The content on that page has appealed to Google and other search engines and people are digesting your content. So, how can you capitalize on this?

First, don’t alter the content of the page or try to optimize it further. It is doing fine the way it is, and you don’t want to spoil that. But you can add some banners or popovers to the page, and it shouldn’t affect its ranking. We have done this in the past and have not noticed a decrease in the page’s rank or popularity.

If you are selling something on your site, create a banner and slide it in between a paragraph or two. Any call-to-action should do. It can be a banner advertising your services or one pointing to a product for which you are an affiliate. Make the banner sleek and not too gaudy. People have a tendency to just skip over these kinds of advertisements. It has to fit nicely into the page structure. You can even get away with sliding a line or two of text with a hyperlink to the main body of the text. Just don’t overdo it.

Here is an example of one we added months ago and traffic to this page is still booming.

In the end, the final call is yours. There is no sense in having a page receive a large amount of traffic if you are unable to capitalize on it in some way. Figuring out the best way to do it and not ruin the page’s performance is key.

It helps even more if you somehow tie the offer into the unique content on that page. For example: If your page is about widgets, sign up as an affiliate with a company which sells those widgets.

I believe this strategy is much more time-efficient and effective than blanketing every page on your site with the same banner or text offer. You want to try to look as spam-less and ad-less as possible.