Olympus Web SEO Blog

Search Optimization and Web Design Company

Olympus Web SEO Blog - Search Optimization and Web Design Company

Creating Customers by Proximity

boosting a postWhat does this mean? Basically, it is the business philosophy of being seen today can lead to customers tomorrow. This is why it is important to churn out content. The article you write today may plant the seed in the customer’s mind. They may think of you the next time they need a service that you offer. You can gain a future client tomorrow by simply being in their proximity today.

Blogging

Creating a blog post as often as you can and sharing on social media is a good way to constantly remind people that you exist. If they are unaware of your business, they will never call on you. Continue reading

SEO is Still About Know-how and Hard Work

search engine optimization contentWhen it comes to search engine optimization, there are a lot of misguided impressions about the industry. Some people still think there are some magic tricks that can be done to make a site climb the Google results.

But knowing how to optimize a site isn’t a magic trick. You just need the proper training and repetition. That is why so many companies hire a professional SEO programmer. Because through his/her training/trial-and-error, he/she has been able to hone the skills necessary to achieve results.

Still, even with the exact knowledge of how to optimize, there is no way around hard work. It takes time to fill out every keyword tag, every meta-data section and to clean the coding and server so that it easy for search engines to access and spider your site. But this is only half of the equation. Continue reading

Having a Website and Social Media is a Must

website and social media marketingIf you have a business, having an online presence in the form of a website is a must. Having social media pages for you business, such as Facebook and Twitter, is also essential. But, having one without the other is not a good idea.

We have found that the crossover between social media and the traditional website is a major factor in clients familiarizing themselves with a business. Both social media and a website serve similar functions, but a website really helps flesh out your capabilities and allows you to present the customer with exactly what you want them to see. Continue reading

Importance of Getting Customers to Review You on Google

There are three types of search results you find on Google:

  1. Pay-per-click: People pay money to show up in the top and bottom margins with the little green box that says “Ad”. Every time the link is clicked, money is deducted from their funded account. The amount per click depends on what the client has bid, which can be as low as 50 cents or as high as $15.
  2. Organic: These are the “natural” results that we have been seeing since Google’s inception back in 1998. They are located in the main body.
  3. Local Places: This is the box that appears on top of the organic search results that usually has a map and some dots showing where the  business is located.

Continue reading

How Much Should I Spend on SEO?

seo budgetFirst, let me clarify what SEO is for those who don’t know. Search Engine Optimization is an effort to modify a website so that the search engines will display it more often or in a higher position.

Many companies go about SEO efforts themselves and as long as the have someone on board with experience or training in the field, they can do fairly well. Other companies hire an SEO expert. They pay a person (or company) to make changes and updates to their website which will make a search engine more likely to display their website in a higher search position. Continue reading

Using Content to Improve Ranking

The basic theory to using content for search engine optimization is that while writing unique and relevant articles for your blog or back pages, you not only provide information to inquisitive readers, but you also give search engines more of your keywords to latch onto.

Writing informative content about your subject matter will automatically fill your site with your coveted keywords for a search engine to gobble up. If you sell fidget spinners for instance, you will be including the word fidget spinner in your content repeatedly whether you want to or not. It is impossible to write an article about your product and not include the main focus word. But you will also be including qualifying words, ie, words that usually go hand in hand with your product. Continue reading

Evolution of Website Optimization Part 2

by Brad Taylor

linking hierarchy in seo articleThe second part of the evolution of website optimization continues. The purpose of this series of articles is to give a basic overview of the changes in universally accepted methods to optimize websites. Just like any industry there are changes and additions as the years go on and we like to keep our readers apprised the best we can.

Website Optimization as we know it only about 17-20 years old. Website optimization is (by definition) to make concerted efforts to improve or alter your site so that it displays higher in search engines with the hopes of driving more traffic. In the early 2000’s we hadn’t coined the term SEO yet, and if it were coined by then, many of us were not using it.

Continuing where I left off in the last article, the second relatively new SEO practice that has garnered success for those doing it is content linking within a page or article. Yes, it has always been a good thing to link to source pages or to an info page that is helping you convey your message, but now there is a definite formula that seems to work. Continue reading

Evolution of Website Optimization Part 1

by Brad Taylor

seo and website speedThe fundamentals of optimizing your website are always changing. As Google gets bigger and more powerful, they add to and tweak their algorithms. Although many of the desired attributes from ten or fifteen years ago are still applicable to your optimization efforts, many new items have been added.

The theme for the early 2000’s was CONTENT. Your site needed fresh unique content to be a contender. That still holds true. But several other factors have dominated the middle part of the 2010’s. Continue reading

Does Your Company Have to Focus on SEO?

Many companies are wondering whether or not they have to focus their marketing efforts on SEO tactics. While this might seem like a silly thing to do, it is actually something that can benefit companies as a whole. However, there can be some downfalls to using SEO, as well. So, the answer to whether or not the company should focus on SEO is yes and no. Both have a part to play in it.

Why Should Your Company Use SEO

There are many reasons that your company should use SEO. These go into detail further with the fact that you are able to get picked up by search engines when someone searches for a specific word in your content. You can get more views, more customers or clients, plus be seen easier around the web. By placing these keywords throughout your website content, you are essentially allowing customers to find you through an easy avenue when you make the top lines of a search engine and they click on your website after doing a search. Continue reading

Misunderstandings about SEO

SEO SphereBack in the stone age of SEO, the late 1990’s, there was a form to fill out to submit to search engines.  This form would have site titles and keywords on them. That’s it. It was the infancy of SEO. And it didn’t last very long. Many of the keywords were spam. The practice of submitting forms was virtually gone by 2001. As you can expect, things got a lot more complicated from there.  Continue reading