Olympus Web SEO Blog

Search Optimization and Web Design Company

Olympus Web SEO Blog - Search Optimization and Web Design Company

SEO is Still About Know-how and Hard Work

search engine optimization contentWhen it comes to search engine optimization, there are a lot of misguided impressions about the industry. Some people still think there are some magic tricks that can be done to make a site climb the Google results.

But knowing how to optimize a site isn’t a magic trick. You just need the proper training and repetition. That is why so many companies hire a professional SEO programmer. Because through his/her training/trial-and-error, he/she has been able to hone the skills necessary to achieve results.

Still, even with the exact knowledge of how to optimize, there is no way around hard work. It takes time to fill out every keyword tag, every meta-data section and to clean the coding and server so that it easy for search engines to access and spider your site. But this is only half of the equation. Continue reading

What is SEO?

Search Browse Find Internet Search Engine ConceptAre you new to the business world? Just getting your website up and running? Not very computer savvy? If you’ve answered yes to all of the above, I bet you’ve never heard of SEO. Let’s break it down.

The S is SEO refers to “search”. Everyone should know if they are online looking for something, a subject has to be entered into the “search query box”. This will tell your computer which subject you are looking for. You need to specify what to look for otherwise you’ll just be sitting staring at a screen with no direction. So, if you need to look up “sneakers”, you will enter the word “sneaker in the search query line. Now you’ll be directed to all kinds of websites that have anything to do with sneakers. Continue reading

Misconceptions about SEO

Web concept or internetBack in the stone age of SEO, the late 1990’s, there was a form to fill out to submit to search engines. This form would have site titles and keywords on them. That’s it. It was the infancy of SEO. And it didn’t last very long. Many of the keywords were spam. The practice of submitting forms was virtually gone by 2001. As you can expect, things got a lot more complicated from there.

Since keywords are the most common way someone is going to find you on the web, here are some misconceptions about them. Continue reading

Why optimize your site?

Improving Search Engine RankingSo you’ve got a pretty nice site. It shows your business information.  It shows contact information and it shows some information about what you sell.  It should do you for a while, right?  Wrong. The fact is that your site needs to be a dynamically changing marketing tool or you won’t be getting the traffic you want.

It’s been reported that over 50% of online shoppers start by doing a web search through one of the major search engines.  And of those searchers, 75% will not go past the first page to find what they’re looking for.  If you want your site to get part of this online shopping business, you need to optimize your site.  This means that you need to make your site easy to find and easy to use.  Continue reading

Optimizing your site for mobile use

Businessman with tablet computerIn the past five years, mobile use on the web has increased dramatically.  It is estimated that the mobile market will generate about $400 billion by the year 2015.  With this big of a market, it’s something that every business needs to address.

It’s important to understand that if your website is not yet optimized for mobile devices that it may not load correctly when accessed through someone’s smart phone.  The best websites have a mobile platform that detects whether a user is accessing the site via a mobile device and then makes certain changes so that it’s easy to read through the content on your site and to navigate through your pages.  Continue reading

Backlinks Still Relevant and Google +

There has been some debate in the SEO industry about how important backlinks are. Some think that they are important in the pursuit of getting your website #1 on Google. Others say that they are less important or not important at all.

Based on the latest data released by Google (late 2013) backlinks are still very important.  The graph also shows some Continue reading