Olympus Web Log

Web Optimization and Web Design Company

Olympus Web Website Design and SEO in Melbourne Florida

Olympus Web Log - Web Optimization and Web Design Company

Efficient and More Affordable SEO

With SEO as a need for website owners, knowing how to get the keywords and other factors in place, and keep them there, is a good thing. You have to ensure that you are using the best practices, tools and companies out there to boost your ratings. However, it is important to keep in mind that you should always find ways of keeping costs down without just hiring anyone, because affordable SEO is possible, but may be difficult to find.

Here are a handful of ways that you can help keep your SEO costs down, while keeping your SEO top notch. Continue reading

The New Hummingbird SEO Strategy from Google

birdHummingbird is the new search platform that Google has developed in September 2013 that has changed the way that Google picks up on keywords and other SEO throughout websites. It was named this because it is precise and very fast, much like a hummingbird. It is designed to focus on more of the meaning in the words, rather than just the words themselves. This provides users with a more focused search, rather than just finding random words throughout the text on websites.

How Does It Work?

Since Hummingbird is paying more attention to the backgrounds of each of the words throughout the content, it ensures that the query placed in the box is actually what results you’re going to get when you hit the Search button. The whole sentence or meaning is what is going to come up for you, rather than a bunch of random websites that might mention the word on them. This is all taken into account through this much smarter way of searching on the web. Continue reading

New Client Website Launch

lyhIt has been our very own pleasure to work with the folks at Lynchburg Machining. They are a machining company and machine shop in Lynchburg, Virginia United States.  Their web URL is http://lynchburgmachining.com/

The customer required a website redesign which incorporated the style and feel of a modern website that featured easy to use navigation and rich, fast loading images.  The site also had to be responsive. In other words, it shrinks and grows automatically to fit the size of the browser on various mobile devices. Continue reading

New Apps that make life easier

from contributing editor Stephanie H.

Hand holding smart phone with abstract glowing squaresTheres an App for that! Its something that is very true in todays world. You can find Apps for recipes, music, games, stores, dictionaries, health matters and more. The list seems like there is no end. If you need to know something, you can find an App for that.

This led me to search for Apps that had to do with my last trip to Florida. Not being from the area I needed to find out certain information that would make my trip go smoothly. I started by purchasing my airline tickets on the airline App. I researched them, bought them and checked-in all on the App. Next, I looked for a hotel room. Now you can use a hotels individual App or one of those travel Apps. I went with the travel App. Need a rental car? Yes, they have Apps as well. Okay, now Ive got the essentials done with and Ive made my way to Orlando, what now? Continue reading

The Future of the Automobile

image from www.thefuturecars.com

image from www.thefuturecars.com

Picture the very first automobile.  You probably pictured a Ford, didn’t you?  Did you know the first car was actually a steam powered contraption built in China in 1687 for Chinese Emperor Chien Lung?  Many people think that Henry Ford is responsible for the first car, but he actually was responsible for the manufacturing process used in today’s cars, the assembly line.  His Ford cars were a far cry from that first steam powered car in China.  And today’s cars look entirely different than those produced by Henry Ford.  Technologies move forward and we can’t help but wonder, what will the car of the future be like? Continue reading

Those pesky phone cameras

pretty brunette making selfie with a stickIf there’s one thing that has become a worldwide phenomenon, it’s those phone cameras.  They are everywhere you look.  People are constantly taking “selfies” during everything they do.  To make a selfie more attractive, there is even a selfie stick that will allow the phone to be further away enabling someone to get more of the background in the picture.  This can be extremely useful if you don’t want to lug around a larger camera during an event.

These phone cameras are also being used for taking videos.  You must live under a rock if you haven’t seen some of these videos highlighted on the news.  We are now watching crimes taking place, mistakes made by people, animals doing silly things and our kids sporting events. Continue reading

Keeping Electronics Safe During Severe Weather Season

Boy using computer at home, playing gameWe all enjoy the longer days and pleasant weather of the late spring and early summertime months.  In stride with the warm weather, come the chances of strong thunderstorms.  Heavy rains, tornadoes and lightning place your expensive equipment at high risk.  When the lights dip down for an instant and flick back on, it is the critical moment of truth for anything with a power plug.  Although you breathe a sigh of relief because the moment was not long enough to make you reset all the clocks, a power lull can be one of the most harmful conditions to any electronic device, most notably your computers and home entertainment equipment.

Heavy demand of the power grid during hot days for high voltage cooling units places a major strain on public utilities when factored in with overwhelming residential demand at the same time.  This causes the level of current to dip up and down in chaotic function.  The effects are reflected with a condition called transients or dirty power. Logic controlled circuitry requires a consistent level of electricity to run in the proper timing frequency.  At one of these crucial moments when it lags, you may be exposed to a system crash.  Most often, damaged data errors may occur or critical files become lost, adding to the nuisance factor.    Continue reading

Google Starting to Think Like People

googleIt appears after 17 years of operation the Google search engine is finally starting to mimic the thoughts of a human being. Instead of you having to type “best restaurant+seafood+Melbourne+Florida” you can just say or type “what is the best seafood restaurant locally?”. The reason for this ability is the implementation of many years of algorithmic updates.

Google’s latest updates include something called “long tail keywords”. This is for searches that add on detail to the subject of the search. ex. “what seafood restaurant in Melbourne Fl. offers the best shrimp?”

Google has come so far that they are officially considered an “A.I.” ie artificial intelligence.  Now, before you start thinking all Terminator on me, I should mention that Google is not in control of any weapons or defense systems. LOL.

What All This Means to Website Owners

These most recent updates mean that you can optimize your website for longer key terms. Don’t be afraid to put entire search strings in your meta keywords or tags section.

Tell your webmaster to include longer search strings in your optimizing or send him/her this article at least. That is my professional opinion.

~ Brad


Designing a Website with SEO in Mind

googleSEO = Search Engine Optimization or in other words getting your site to rank higher in Google.

When you are attracting customers to your website, it’s imperative to understand how to effectively design your site using SEO (search engine optimization). You need to understand how a search engine operates. Search engines are very limited in how they move through the internet. Search engines see things a lot different than you or I. Here are a few things you need to know to have your site bringing in the customers using SEO. Continue reading

A searcher’s nightmare from SEO

Search bar on virtual screenI am exhausted! I have been sitting at this computer for 3 hours trying to find what I’m looking for. You would think it would be easy; type in the word in the search box, hit query and TA DA! Well, that was 3 hours ago and many, many, many tries since. I am finding everything but what I need.

Okay, here’s the scenario. I am looking for the name and address of someone who belongs to a cellphone number. I have this cellphone number on a piece of paper in my planner with a note that says “call on Thursday, urgent”. Of course I didn’t write the name or any other information on it; silly me. And of course, there is no answer on that phone. Now I’m stuck in this nightmare trying to find ANY information about it. Continue reading