Almost Half of All Marketers Don’t Know What SEO is

  • February 03, 2017
  • Bradley Taylor

Did you know… almost half of all marketers online do not know what SEO actually is? They might have heard the term, they might feel like they know what it means, when in fact they don’t. This is something to look out for when it comes to hiring a company that promises to get your name out there and market your website. SEO is important and if they are unfamiliar with it, then you will not want to use them for the marketing on your website.

Business and Personal Email Marketing

One of the biggest finds was that many businesses understand that sending business emails from their personal accounts is deemed as unprofessional. However, over half of them continue to send professional emails from these accounts. This is one of the biggest marketing email mistakes of the century, with close to 90% of these businesses stating that they know that it is a big mistake that they make, but don’t correct it.

Finding Customers is Hard Work Online

Many businesses state that finding ten new customers is harder than anything else they have ever had to do when it comes to working on the internet. Keep in mind that these are marketers. When they state how they go about finding these customers, they do not mention using SEO tactics at all, but rather, stick to other means. They usually use older techniques that have worked in the past, but are not as effective currently as they once were.

Ever-Changing Technology in the World Today

Another big factor with these businesses and marketers is that with time, technology continues to change. This makes it hard for them to keep up with the changes that are being made. In order for them to understand the newest practices on the internet, they have to research and learn the necessary information so they can begin to make the changes. These are changes that they just don’t have time for, thus using the old ones seems more effective to them.

Speak with SEO experts in Melbourne, Florida to find out how they are able to help with your SEO needs. They can ensure that you are happy with the outcome when they use SEO to your advantage, by getting you to the top of the search engines out there. Call them today to talk about what options you have when it comes to being seen on the internet, without having to resort to using old or outdated methods.