This week Google will start rolling out changes to its algorithm that favors more mobile friendly sites when showing results to mobile users. Some companies and webmasters are freaking out about this evolution in search. It only makes sense though that a more mobile friendly site should be shown before a less mobile friendly site to searchers on a mobile device.
It is estimated that about half of all searches now take place on a mobile device, whether that be phone or tablet. There are still plenty of laptops and desktops in use though and one estimate claims that up to 3/4 of online sales occur on the laptop/desktop devices vs the mobile ones.
Who this will affect?
If your site was not built within the last year or so then there is a higher chance that is not mobile friendly. It simply has not been a major priority for web developers and business owners to make a special mobile friendly version of the site. Many companies just built downloadable apps instead. But it is now turning out that the mobile friendly or a mobile version of the site is the best way to go.
What can be done?
Your webmaster or the team here at Olympusweb.com can work on your site to make it responsive. This means that the site will automatically change the size of its borders to fill up the mobile device screen. Also, the links will appear more prominently. To see if your site currently is “mobile friendly” you can use the link here: Google mobile friendly test
Contact Us today if you need help making your site mobile friendly.
Lead Developer at Olympus Web. I started in 2002. I specialize in Search Engine Optimization, content creation and building websites for small businesses.