Olympus Web SEO Blog

Search Optimization and Web Design Company

Olympus Web SEO Blog - Search Optimization and Web Design Company

How Does Adding Content to My Site Help?

content creation for my blog affordable price optimizedHere’s the deal. A website should be a constantly evolving entity. It should be updated regularly. Anything and everything that has to do with your business should be on your website. This is how over half of your current and potential clients will interact with your business.

Adding fresh new content, whether via blog or site pages, is part of the effort mentioned above. The content informs new visitors and existing clients of what you are doing/thinking.

But the content serves more purpose than just giving something for visitors to look at. The content improves your ranking with Google and other search engines. The Google algorithms are set in a way that reward those who are active with their website. You put in more work, you get better results. Continue reading

Should I Approve Blog Comments from Other Businesses

approving comments on my blogMany blogs offer the option to leave a comment. There are multiple ways to leave them. The blog could utilize a Facebook plug-in that allows someone logged into Facebook to comment easily. Other sites use blog membership plug-ins with similar functionality, like Disqus. However, many people find these can be troublesome down the road when the company changes its terms, starts charging money or goes out of business.

The best solution is to offer an open comment form that allows the person to submit their name, email, comment and website. The website option is for those people commenting on behalf of a company or their own blog. Continue reading

History of Pay Per Click Fraud

Back when I first started in this business in the very early 2000’s pay-per-click advertising was in its infancy. The sector was overrun with wanna be search engines, fly by night search engines and very few reputable search engines. Search engine optimization was not really an actual thing yet so paying per click was the most viable option. But you had to beware of where you spent your money.

Back then many search engines would claim they supplied search results for Google, MSN and Yahoo but there was no proof that they actually did. The big search companies like those I have just mentioned often times farmed out their paid clicks and split the revenue with the supplier. Continue reading

SEO Mistakes You Need to Avoid

There are always going to be mistakes when it comes to the SEO and marketing that needs to be done. However, how do you know which things are a mistake and which things you should stay away from indefinitely? If you can avoid these mistakes, you should feel much more confident about getting the most efficient SEO tactics out there.

You Don’t Know Your Target Keywords

When you are writing for your website, if you are unsure of the target keywords that you should have throughout the copy, then this can become a problem. Not only should you have these keywords throughout every page, but they should be mentioned throughout your blog posts, too. The placement of these keywords should be natural. Continue reading

Website Speed Becoming More of an Issue in SEO

by Brad Taylor

Now that internet speeds and device speeds are very good , Google has put more focus on making sure that your site loads quickly. They have an internet speed test that allows you to test your website (both full site and responsive versions).

Of course, all efforts should be made to get the rating as high as possible so as to please Google but also the visitors to your website. Really, as long as your are above the 50 percentile you are doing OK. 60% or better is good. Not every website can be higher than 60% for several reasons, the most obvious being a site that runs lots of plugins or add-ons.  Websites with many large images on the homepage or main template will cause the site to slow down as well. Continue reading

Does Your Company Have to Focus on SEO?

Many companies are wondering whether or not they have to focus their marketing efforts on SEO tactics. While this might seem like a silly thing to do, it is actually something that can benefit companies as a whole. However, there can be some downfalls to using SEO, as well. So, the answer to whether or not the company should focus on SEO is yes and no. Both have a part to play in it.

Why Should Your Company Use SEO

There are many reasons that your company should use SEO. These go into detail further with the fact that you are able to get picked up by search engines when someone searches for a specific word in your content. You can get more views, more customers or clients, plus be seen easier around the web. By placing these keywords throughout your website content, you are essentially allowing customers to find you through an easy avenue when you make the top lines of a search engine and they click on your website after doing a search. Continue reading

Google Now Has SEO Spam Alerts

Spam filter word cloudThose website owners that use Google Analytics for their websites now have the option of using a tool that lets them know whether or not their content has spam in it. This is one of the biggest tools out there and one that is going to help website owners with the content that they provide to their audiences. When a keyword is played out too much and it is found in awkward areas throughout the content, it can cause the content to read much like spam would on a poor website. This is what the new tool is going to let the owner know.

What to Do if Your Website Content Reads as Spammy?

This might seem like a silly question, or even a tool that you do not think is going to be useful. However, with the proper SEO tactics and content, not only can your website rank much higher, but it will read much better overall. Changing the content to conform to Google’s new SEO policies can help your readers gain insightful information from your website, while also helping you rank higher in Google’s eyes. Continue reading

SEO. What Exactly is it?

googleYou finally have your web operational. How do you plan to ensure you are reaching your target audience? You want to reach the customer who is searching for your business, merchandise or service.  It is imperative to your business’ survival for your potential customers to locate your web site.

In this high tech age we are in, most customers are going to come to your web site via a search engine.  You want to make the most of the customer’s efforts to find you. So many search engines direct a customer to a multitude of variations of what they are actually looking for that it can be confusing to them. Subjects such as keywords and content entered into a search engine might not direct a potential customer to your web site. Search engines are constantly changing the way information determines search results. Staying on top of this is what SEO does. To optimize your web site for your target audience, you might have to edit its content. This might involve HTML and other associated coding to enhance the keyword relevance in directing your target audience to you. You can also promote a site to increase the number of inbound links or backlinks. This is another way SEO can assist your web site. Continue reading

Misunderstandings about SEO

SEO SphereBack in the stone age of SEO, the late 1990’s, there was a form to fill out to submit to search engines.  This form would have site titles and keywords on them. That’s it. It was the infancy of SEO. And it didn’t last very long. Many of the keywords were spam. The practice of submitting forms was virtually gone by 2001. As you can expect, things got a lot more complicated from there.  Continue reading

Misconceptions about SEO

Web concept or internetBack in the stone age of SEO, the late 1990’s, there was a form to fill out to submit to search engines. This form would have site titles and keywords on them. That’s it. It was the infancy of SEO. And it didn’t last very long. Many of the keywords were spam. The practice of submitting forms was virtually gone by 2001. As you can expect, things got a lot more complicated from there.

Since keywords are the most common way someone is going to find you on the web, here are some misconceptions about them. Continue reading