Olympus Web SEO Blog

Search Optimization and Web Design Company

Olympus Web SEO Blog - Search Optimization and Web Design Company

SEO is Still About Know-how and Hard Work

search engine optimization contentWhen it comes to search engine optimization, there are a lot of misguided impressions about the industry. Some people still think there are some magic tricks that can be done to make a site climb the Google results.

But knowing how to optimize a site isn’t a magic trick. You just need the proper training and repetition. That is why so many companies hire a professional SEO programmer. Because through his/her training/trial-and-error, he/she has been able to hone the skills necessary to achieve results.

Still, even with the exact knowledge of how to optimize, there is no way around hard work. It takes time to fill out every keyword tag, every meta-data section and to clean the coding and server so that it easy for search engines to access and spider your site. But this is only half of the equation. Continue reading

Single Page Optimization

learn how to optimize you article on the webThere is not point in having a very optimized page that is within a website which is itself not optimized. Google would not see this page as the “single great apple in a basket of rotten apples”, rather, they would just see it as a basket of rotten apples. With that said, I am going to discuss the proper optimization of a single page.

Industry practices in this matter change all the time as Google itself changes. It is important to stay updated on all the algorithm changes at Google by reading their various blogsContinue reading

Does Your Company Have to Focus on SEO?

Many companies are wondering whether or not they have to focus their marketing efforts on SEO tactics. While this might seem like a silly thing to do, it is actually something that can benefit companies as a whole. However, there can be some downfalls to using SEO, as well. So, the answer to whether or not the company should focus on SEO is yes and no. Both have a part to play in it.

Why Should Your Company Use SEO

There are many reasons that your company should use SEO. These go into detail further with the fact that you are able to get picked up by search engines when someone searches for a specific word in your content. You can get more views, more customers or clients, plus be seen easier around the web. By placing these keywords throughout your website content, you are essentially allowing customers to find you through an easy avenue when you make the top lines of a search engine and they click on your website after doing a search. Continue reading

What is SEO?

Search Browse Find Internet Search Engine ConceptAre you new to the business world? Just getting your website up and running? Not very computer savvy? If you’ve answered yes to all of the above, I bet you’ve never heard of SEO. Let’s break it down.

The S is SEO refers to “search”. Everyone should know if they are online looking for something, a subject has to be entered into the “search query box”. This will tell your computer which subject you are looking for. You need to specify what to look for otherwise you’ll just be sitting staring at a screen with no direction. So, if you need to look up “sneakers”, you will enter the word “sneaker in the search query line. Now you’ll be directed to all kinds of websites that have anything to do with sneakers. Continue reading

Designing a Website with SEO in Mind

googleSEO = Search Engine Optimization or in other words getting your site to rank higher in Google.

When you are attracting customers to your website, it’s imperative to understand how to effectively design your site using SEO (search engine optimization). You need to understand how a search engine operates. Search engines are very limited in how they move through the internet. Search engines see things a lot different than you or I. Here are a few things you need to know to have your site bringing in the customers using SEO. Continue reading

A searcher’s nightmare from SEO

Search bar on virtual screenI am exhausted! I have been sitting at this computer for 3 hours trying to find what I’m looking for. You would think it would be easy; type in the word in the search box, hit query and TA DA! Well, that was 3 hours ago and many, many, many tries since. I am finding everything but what I need.

Okay, here’s the scenario. I am looking for the name and address of someone who belongs to a cellphone number. I have this cellphone number on a piece of paper in my planner with a note that says “call on Thursday, urgent”. Of course I didn’t write the name or any other information on it; silly me. And of course, there is no answer on that phone. Now I’m stuck in this nightmare trying to find ANY information about it. Continue reading

Fresh Relevant Content Still Number One SEO Factor

As you may already know there are a multitude of key factors when performing SEO (Search Engine Optimization). Many consider it to be an exact science. At the same time, many industry professionals do not.

I read dozens of blogs weekly including that of Google search guru Matt Cutts. I I read these blogs and take from them bits of information that help me form my approach to SEO. It is an approach that is always changing because the algorithms of major search-engines like Google and Yahoo are always changing.  Continue reading

Moving up in Google Ranks

'SEO CONCEPT' written on the blackboardNo matter which study you look at, you will see that Google is the most widely used search engine.  In one study, Google was reported to be the tool used for over 65% of all searches worldwide.  In another study, Google has over 1 billion unique monthly visitors.  Still other studies show that less than ten percent of searchers will advance to page two of Google results.  With this amount of traffic and potential sales, page one is the place you want to be.  Continue reading

SEO Fundamentals (stripped down)

usI had a meeting with a client earlier and we were going over what we are doing to optimize his site and get more traffic. We were going over one of the most important factors, that being plenty of fresh unique content. But, when I left there I felt like I didn’t convey all that goes into a full SEO effort. So, I have compiled this list based on the latest white hat methods and publications by Google. This is really what every SEO effort should consist of.  Some of these are client side responsibilities:

From the ground up

1) Buy domain name out as long as possible – If you buy the domain name for 6 or 7 years it shows Google that you are in this for the long haul.  Also, you don’t have to worry about renewing it every year which can be a tremendous waste of your valuable time. Continue reading

Blogging and SEO

pencil buttonWith more and more websites incorporating blogs into their online content, if you haven’t yet jumped on the bandwagon, you might want to consider giving it a try. While blogging has been around a long time, website owners have only recently really begun to realize the kind of impact keeping a blog can have on their search engine optimization (SEO). Here is a look at the direct impact a blog can have on your site’s SEO and an overview of some blogging sites available to get started.

There is blog out there for every topic imaginable, however building a blog based on your business and keeping it updated with industry news and information about your company will improve your site in multiple ways. First off, it will meet your SEO criteria for keeping fresh content on your site while simultaneously incorporating in a social media aspect. A blog will also drive web traffic to your site as users repeatedly visit your page to read new blog articles.  Finally, writing entries with relevant keywords in a relatable manner will meet search engine criteria for original, natural content. Continue reading