There are three types of search results you find on Google:
- Pay-per-click: People pay money to show up in the top and bottom margins with the little green box that says “Ad”. Every time the link is clicked, money is deducted from their funded account. The amount per click depends on what the client has bid, which can be as low as 50 cents or as high as $15.
- Organic: These are the “natural” results that we have been seeing since Google’s inception back in 1998. They are located in the main body.
- Local Places: This is the box that appears on top of the organic search results that usually has a map and some dots showing where the business is located.
Lead Developer at Olympus Web. I started in 2002. I specialize in Search Engine Optimization, content creation and building websites for small businesses.