Olympus Web SEO Blog

Search Optimization and Web Design Company

Olympus Web SEO Blog - Search Optimization and Web Design Company

SEO is Still About Know-how and Hard Work

search engine optimization contentWhen it comes to search engine optimization, there are a lot of misguided impressions about the industry. Some people still think there are some magic tricks that can be done to make a site climb the Google results.

But knowing how to optimize a site isn’t a magic trick. You just need the proper training and repetition. That is why so many companies hire a professional SEO programmer. Because through his/her training/trial-and-error, he/she has been able to hone the skills necessary to achieve results.

Still, even with the exact knowledge of how to optimize, there is no way around hard work. It takes time to fill out every keyword tag, every meta-data section and to clean the coding and server so that it easy for search engines to access and spider your site. But this is only half of the equation. Continue reading

Having a Website and Social Media is a Must

website and social media marketingIf you have a business, having an online presence in the form of a website is a must. Having social media pages for you business, such as Facebook and Twitter, is also essential. But, having one without the other is not a good idea.

We have found that the crossover between social media and the traditional website is a major factor in clients familiarizing themselves with a business. Both social media and a website serve similar functions, but a website really helps flesh out your capabilities and allows you to present the customer with exactly what you want them to see. Continue reading

Single Page Optimization

learn how to optimize you article on the webThere is not point in having a very optimized page that is within a website which is itself not optimized. Google would not see this page as the “single great apple in a basket of rotten apples”, rather, they would just see it as a basket of rotten apples. With that said, I am going to discuss the proper optimization of a single page.

Industry practices in this matter change all the time as Google itself changes. It is important to stay updated on all the algorithm changes at Google by reading their various blogsContinue reading

Inbound Linking Dos and Don’ts

linking to your site from a blog the right way(Before I even get started, if you are wondering about the grammatical correctness of the title, then this link is for you.)

Having links to your website is good for search ranking. The links are especially valuable when they are coming from sites with relevant content. The idea Google had when adding this to the algorithms all those years ago, is that whenever sites link to you it shows that there is something valuable on your site. It is looked at as a reference or source.

If you are a small business, it is hard to get sites to link to you in this way and some sites will even charge you for linking (even though Google discourages this).  One way to build inbound linking is to go to blogs of similar companies and leave a comment. This part can get a little tricky however. When you enter your name as “valued keyword” and link to your site, many blog managers will see that as a spam comment and delete you, even if you leave good relevant comments. Some will approve your comment and you are good to go. But, it is estimated that only 1 out of 5 of these comments gets approved. Continue reading

SEO. What Exactly is it?

googleYou finally have your web operational. How do you plan to ensure you are reaching your target audience? You want to reach the customer who is searching for your business, merchandise or service.  It is imperative to your business’ survival for your potential customers to locate your web site.

In this high tech age we are in, most customers are going to come to your web site via a search engine.  You want to make the most of the customer’s efforts to find you. So many search engines direct a customer to a multitude of variations of what they are actually looking for that it can be confusing to them. Subjects such as keywords and content entered into a search engine might not direct a potential customer to your web site. Search engines are constantly changing the way information determines search results. Staying on top of this is what SEO does. To optimize your web site for your target audience, you might have to edit its content. This might involve HTML and other associated coding to enhance the keyword relevance in directing your target audience to you. You can also promote a site to increase the number of inbound links or backlinks. This is another way SEO can assist your web site. Continue reading

What is SEO?

Search Browse Find Internet Search Engine ConceptAre you new to the business world? Just getting your website up and running? Not very computer savvy? If you’ve answered yes to all of the above, I bet you’ve never heard of SEO. Let’s break it down.

The S is SEO refers to “search”. Everyone should know if they are online looking for something, a subject has to be entered into the “search query box”. This will tell your computer which subject you are looking for. You need to specify what to look for otherwise you’ll just be sitting staring at a screen with no direction. So, if you need to look up “sneakers”, you will enter the word “sneaker in the search query line. Now you’ll be directed to all kinds of websites that have anything to do with sneakers. Continue reading

Google Starting to Think Like People

googleIt appears after 17 years of operation the Google search engine is finally starting to mimic the thoughts of a human being. Instead of you having to type “best restaurant+seafood+Melbourne+Florida” you can just say or type “what is the best seafood restaurant locally?”. The reason for this ability is the implementation of many years of algorithmic updates.

Google’s latest updates include something called “long tail keywords”. This is for searches that add on detail to the subject of the search. ex. “what seafood restaurant in Melbourne Fl. offers the best shrimp?”

Google has come so far that they are officially considered an “A.I.” ie artificial intelligence.  Now, before you start thinking all Terminator on me, I should mention that Google is not in control of any weapons or defense systems. LOL.

What All This Means to Website Owners

These most recent updates mean that you can optimize your website for longer key terms. Don’t be afraid to put entire search strings in your meta keywords or tags section.

Tell your webmaster to include longer search strings in your optimizing or send him/her this article at least. That is my professional opinion.

~ Brad

 

Designing a Website with SEO in Mind

googleSEO = Search Engine Optimization or in other words getting your site to rank higher in Google.

When you are attracting customers to your website, it’s imperative to understand how to effectively design your site using SEO (search engine optimization). You need to understand how a search engine operates. Search engines are very limited in how they move through the internet. Search engines see things a lot different than you or I. Here are a few things you need to know to have your site bringing in the customers using SEO. Continue reading

Misconceptions about SEO

Web concept or internetBack in the stone age of SEO, the late 1990’s, there was a form to fill out to submit to search engines. This form would have site titles and keywords on them. That’s it. It was the infancy of SEO. And it didn’t last very long. Many of the keywords were spam. The practice of submitting forms was virtually gone by 2001. As you can expect, things got a lot more complicated from there.

Since keywords are the most common way someone is going to find you on the web, here are some misconceptions about them. Continue reading

A searcher’s nightmare from SEO

Search bar on virtual screenI am exhausted! I have been sitting at this computer for 3 hours trying to find what I’m looking for. You would think it would be easy; type in the word in the search box, hit query and TA DA! Well, that was 3 hours ago and many, many, many tries since. I am finding everything but what I need.

Okay, here’s the scenario. I am looking for the name and address of someone who belongs to a cellphone number. I have this cellphone number on a piece of paper in my planner with a note that says “call on Thursday, urgent”. Of course I didn’t write the name or any other information on it; silly me. And of course, there is no answer on that phone. Now I’m stuck in this nightmare trying to find ANY information about it. Continue reading