Olympus Web SEO Blog

Search Optimization and Web Design Company

Olympus Web SEO Blog - Search Optimization and Web Design Company

SEO is Still About Know-how and Hard Work

search engine optimization contentWhen it comes to search engine optimization, there are a lot of misguided impressions about the industry. Some people still think there are some magic tricks that can be done to make a site climb the Google results.

But knowing how to optimize a site isn’t a magic trick. You just need the proper training and repetition. That is why so many companies hire a professional SEO programmer. Because through his/her training/trial-and-error, he/she has been able to hone the skills necessary to achieve results.

Still, even with the exact knowledge of how to optimize, there is no way around hard work. It takes time to fill out every keyword tag, every meta-data section and to clean the coding and server so that it easy for search engines to access and spider your site. But this is only half of the equation. Continue reading

Be Careful, Even the Unsubscribe Button May be a Phishing Trick

latest info about phishingBy now you probably have become pretty good at spotting a phishing or “spoof” email. The email looks a bit off right? Those are the easy ones. But phishers and scammers are getting better at their phishing emails.

Lately we have been seeing a new wave of emails where they take an existing email from the actual company and duplicate it with very good effect. A couple tips to remember are: Continue reading

Importance of Allowing Commenting and Linking on Your Blog

example of open blog comment format

Open Blog Comment Format

All too often these days I will read a nice blog post on someone’s site and go to comment on it and see that “comments have been closed”. This is a big SEO mistake. Interactive web-pages are worth more than non. If a person or company’s reason is that they don’t want to take the time to approve the comments or sift through spam I have only this to say: It’d be the best 15 minutes you spent on your site every month.

“Your post’s comments are also calculated as a part of your post’s content!  The number of high quality comments your post receives will also improve the overall ranking of your content.” – Private Links Network

This takes me to my second point. The type of comment area really doesn’t matter. There are Disqus comment plug ins, Facebook comment plug ins.. etc. But having the open comment where a person can leave their name (or keyword) and a link to their website is actually good for your site.

This is because you can approve their comment, go to their page and comment back and expect to be approved. There is a little link swapping there and the fact that both sites have content that are usually related is even better.

This doesn’t mean that you have to approve every comment or every piece of spam that ends up in your Que. Take the time to sift through and find the comments made by a genuine reader. Delete the ones with canned formats. ex “I really liked your blog. Now check out my blog at yada yada yada. ”

In conclusion, think as your page as a relationship with the reader and Google as the ultimate judge. You want to establish report and maybe even a conversation. You don’t want to simply dictate things to the masses. Nobody likes a dictator.