Olympus Web SEO Blog

Search Optimization and Web Design Company

Olympus Web SEO Blog - Search Optimization and Web Design Company

Creating Customers by Proximity

boosting a postWhat does this mean? Basically, it is the business philosophy of being seen today can lead to customers tomorrow. This is why it is important to churn out content. The article you write today may plant the seed in the customer’s mind. They may think of you the next time they need a service that you offer. You can gain a future client tomorrow by simply being in their proximity today.

Blogging

Creating a blog post as often as you can and sharing on social media is a good way to constantly remind people that you exist. If they are unaware of your business, they will never call on you. Continue reading

How Does Adding Content to My Site Help?

content creation for my blog affordable price optimizedHere’s the deal. A website should be a constantly evolving entity. It should be updated regularly. Anything and everything that has to do with your business should be on your website. This is how over half of your current and potential clients will interact with your business.

Adding fresh new content, whether via blog or site pages, is part of the effort mentioned above. The content informs new visitors and existing clients of what you are doing/thinking.

But the content serves more purpose than just giving something for visitors to look at. The content improves your ranking with Google and other search engines. The Google algorithms are set in a way that reward those who are active with their website. You put in more work, you get better results. Continue reading

Should I Approve Blog Comments from Other Businesses

approving comments on my blogMany blogs offer the option to leave a comment. There are multiple ways to leave them. The blog could utilize a Facebook plug-in that allows someone logged into Facebook to comment easily. Other sites use blog membership plug-ins with similar functionality, like Disqus. However, many people find these can be troublesome down the road when the company changes its terms, starts charging money or goes out of business.

The best solution is to offer an open comment form that allows the person to submit their name, email, comment and website. The website option is for those people commenting on behalf of a company or their own blog. Continue reading

Single Page Optimization

learn how to optimize you article on the webThere is not point in having a very optimized page that is within a website which is itself not optimized. Google would not see this page as the “single great apple in a basket of rotten apples”, rather, they would just see it as a basket of rotten apples. With that said, I am going to discuss the proper optimization of a single page.

Industry practices in this matter change all the time as Google itself changes. It is important to stay updated on all the algorithm changes at Google by reading their various blogsContinue reading

Importance of Allowing Commenting and Linking on Your Blog

example of open blog comment format

Open Blog Comment Format

All too often these days I will read a nice blog post on someone’s site and go to comment on it and see that “comments have been closed”. This is a big SEO mistake. Interactive web-pages are worth more than non. If a person or company’s reason is that they don’t want to take the time to approve the comments or sift through spam I have only this to say: It’d be the best 15 minutes you spent on your site every month.

“Your post’s comments are also calculated as a part of your post’s content!  The number of high quality comments your post receives will also improve the overall ranking of your content.” – Private Links Network

This takes me to my second point. The type of comment area really doesn’t matter. There are Disqus comment plug ins, Facebook comment plug ins.. etc. But having the open comment where a person can leave their name (or keyword) and a link to their website is actually good for your site.

This is because you can approve their comment, go to their page and comment back and expect to be approved. There is a little link swapping there and the fact that both sites have content that are usually related is even better.

This doesn’t mean that you have to approve every comment or every piece of spam that ends up in your Que. Take the time to sift through and find the comments made by a genuine reader. Delete the ones with canned formats. ex “I really liked your blog. Now check out my blog at yada yada yada. ”

In conclusion, think as your page as a relationship with the reader and Google as the ultimate judge. You want to establish report and maybe even a conversation. You don’t want to simply dictate things to the masses. Nobody likes a dictator.

Inbound Linking Dos and Don’ts

linking to your site from a blog the right way(Before I even get started, if you are wondering about the grammatical correctness of the title, then this link is for you.)

Having links to your website is good for search ranking. The links are especially valuable when they are coming from sites with relevant content. The idea Google had when adding this to the algorithms all those years ago, is that whenever sites link to you it shows that there is something valuable on your site. It is looked at as a reference or source.

If you are a small business, it is hard to get sites to link to you in this way and some sites will even charge you for linking (even though Google discourages this).  One way to build inbound linking is to go to blogs of similar companies and leave a comment. This part can get a little tricky however. When you enter your name as “valued keyword” and link to your site, many blog managers will see that as a spam comment and delete you, even if you leave good relevant comments. Some will approve your comment and you are good to go. But, it is estimated that only 1 out of 5 of these comments gets approved. Continue reading

What is SEO?

Search Browse Find Internet Search Engine ConceptAre you new to the business world? Just getting your website up and running? Not very computer savvy? If you’ve answered yes to all of the above, I bet you’ve never heard of SEO. Let’s break it down.

The S is SEO refers to “search”. Everyone should know if they are online looking for something, a subject has to be entered into the “search query box”. This will tell your computer which subject you are looking for. You need to specify what to look for otherwise you’ll just be sitting staring at a screen with no direction. So, if you need to look up “sneakers”, you will enter the word “sneaker in the search query line. Now you’ll be directed to all kinds of websites that have anything to do with sneakers. Continue reading

Fresh Relevant Content Still Number One SEO Factor

As you may already know there are a multitude of key factors when performing SEO (Search Engine Optimization). Many consider it to be an exact science. At the same time, many industry professionals do not.

I read dozens of blogs weekly including that of Google search guru Matt Cutts. I I read these blogs and take from them bits of information that help me form my approach to SEO. It is an approach that is always changing because the algorithms of major search-engines like Google and Yahoo are always changing.  Continue reading

SEO Fundamentals (stripped down)

usI had a meeting with a client earlier and we were going over what we are doing to optimize his site and get more traffic. We were going over one of the most important factors, that being plenty of fresh unique content. But, when I left there I felt like I didn’t convey all that goes into a full SEO effort. So, I have compiled this list based on the latest white hat methods and publications by Google. This is really what every SEO effort should consist of.  Some of these are client side responsibilities:

From the ground up

1) Buy domain name out as long as possible – If you buy the domain name for 6 or 7 years it shows Google that you are in this for the long haul.  Also, you don’t have to worry about renewing it every year which can be a tremendous waste of your valuable time. Continue reading

Free Web Tools Help you Figure Out Your True Web Position

Web position checker

Shown Here: client Sunstate Pest on the free position checker. Click to enlarge.

Your computer is always interacting with the web and the way you search. Cookies are left in your browser.  Ip addresses are stored at websites. Many factors contribute to the way your computer/mobile device serves data. For these reasons the results you see on a search engines may not be the results that everyone else sees.

Let me explain: If you own a site and you are constantly searching Google to see where you come up, you are probably not seeing the results the same as other people see them. The reasons are many and may vary. You could be logged into Google itself and they can skew results based on your previous searches. Continue reading