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Search Optimization and Web Design Company

Olympus Web Website Design and SEO in Melbourne Florida

Our SEO Blog - Search Optimization and Web Design Company

Single Page Optimization

learn how to optimize you article on the webThere is not point in having a very optimized page that is within a website which is itself not optimized. Google would not see this page as the “single great apple in a basket of rotten apples”, rather, they would just see it as a basket of rotten apples. With that said, I am going to discuss the proper optimization of a single page.

Industry practices in this matter change all the time as Google itself changes. It is important to stay updated on all the algorithm changes at Google by reading their various blogsContinue reading

Lead Developer at Olympus Web. I started this company in 2002. I specialize in Search Engine Optimization and building websites for small businesses.

Mobile vs. Laptop Usage

mobile vs laptop 2018In the business of designing and optimizing websites, it helps to know who your target audience is. It also helps to know what devices people will be using to look at your websites.

For the purpose of this article, “desktop” and “laptop” will be combined and be simply referred to as “laptop”. The nature of this article is to determine mobile device browsing vs. non-mobile device browsing regarding website design and optimization.

It has long been known that mobile devices would take over as the single most used type of computer device that people use to browse the web. A recent study suggests the number is about half and half. I don’t think this is the relevant statistic though. To me, the relevant question is to ask who uses mobile devices exclusively vs. those people who use a mix of the two. (I will leave out people who use laptops only and don’t use mobile devices because those numbers are so low that they are negligible.) Continue reading

Lead Developer at Olympus Web. I started this company in 2002. I specialize in Search Engine Optimization and building websites for small businesses.

How to Fix This Message in WordPress: Fatal error: Out of memory

This is the dreaded message many WordPress website owners have received over the last few years. But, for those who have seen it before and have dealt with it, it is no big deal. It is just more of an annoying hassle than anything else.

For whatever reason the default memory limit for WordPress is just 32MB. If you build out your site in any substantial way you will exceed this. So, you actually have to hack your own website to increase this limit to allow your site to continue functioning. The reason I say hack your own site is because many times the WordPress functionality is totally incapacitated because of the error. Continue reading

Lead Developer at Olympus Web. I started this company in 2002. I specialize in Search Engine Optimization and building websites for small businesses.

Evolution of Website Optimization Part 2

by Brad Taylor

linking hierarchy in seo articleThe second part of the evolution of website optimization continues. The purpose of this series of articles is to give a basic overview of the changes in universally accepted methods to optimize websites. Just like any industry there are changes and additions as the years go on and we like to keep our readers apprised the best we can.

Website Optimization as we know it only about 17-20 years old. Website optimization is (by definition) to make concerted efforts to improve or alter your site so that it displays higher in search engines with the hopes of driving more traffic. In the early 2000’s we hadn’t coined the term SEO yet, and if it were coined by then, many of us were not using it.

Continuing where I left off in the last article, the second relatively new SEO practice that has garnered success for those doing it is content linking within a page or article. Yes, it has always been a good thing to link to source pages or to an info page that is helping you convey your message, but now there is a definite formula that seems to work. Continue reading

Lead Developer at Olympus Web. I started this company in 2002. I specialize in Search Engine Optimization and building websites for small businesses.

Evolution of Website Optimization Part 1

by Brad Taylor

seo and website speedThe fundamentals of optimizing your website are always changing. As Google gets bigger and more powerful, they add to and tweak their algorithms. Although many of the desired attributes from ten or fifteen years ago are still applicable to your optimization efforts, many new items have been added.

The theme for the early 2000’s was CONTENT. Your site needed fresh unique content to be a contender. That still holds true. But several other factors have dominated the middle part of the 2010’s. Continue reading

Lead Developer at Olympus Web. I started this company in 2002. I specialize in Search Engine Optimization and building websites for small businesses.

Website Speed Becoming More of an Issue in SEO

by Brad Taylor

Now that internet speeds and device speeds are very good , Google has put more focus on making sure that your site loads quickly. They have an internet speed test that allows you to test your website (both full site and responsive versions).

Of course, all efforts should be made to get the rating as high as possible so as to please Google but also the visitors to your website. Really, as long as your are above the 50 percentile you are doing OK. 60% or better is good. Not every website can be higher than 60% for several reasons, the most obvious being a site that runs lots of plugins or add-ons.  Websites with many large images on the homepage or main template will cause the site to slow down as well. Continue reading

Lead Developer at Olympus Web. I started this company in 2002. I specialize in Search Engine Optimization and building websites for small businesses.

SEO Mistakes That Google Does Not Like to See

Word cloud for Keyword stuffingGoogle is always in control of the websites that can and cannot be found throughout its search engine. This is something that a lot of people do not consider when they go to put their websites up on the searches. However, a lot of times they will leave you alone if you do nothing wrong. If you do something that makes them mad though, then they will make sure to remove you from their list of searchable websites, so you’re no longer able to be found.

Don’t Be a Link Buyer

Not only is this frowned upon, but it is now something that is illegal to do. When Google finds out you’ve done this and cheated, they will not hesitate to remove you from their search results and put you on the blacklist that they have – which you’re not going to be able to get off. Continue reading

Lead Developer at Olympus Web. I started this company in 2002. I specialize in Search Engine Optimization and building websites for small businesses.

Google’s AMP or Accelerated Mobile Pages

Mobile Phone Internet Browser Vertical TemplateLearning more about the new and upcoming advances through Google when you’re a webmaster can put you at the top of your game when it comes to holding that first page spot on their search engine. The newest technology that the company has come out with is Google AMP. This is a new way that mobile pages throughout the Internet are viewed and ranked through Google. This new technology is going to help many companies provide web pages that can work across all types of mobile devices. With rich content, deep graphics and even video loading faster than ever, it is going to be a boost for the audiences that use the many websites. Continue reading

Lead Developer at Olympus Web. I started this company in 2002. I specialize in Search Engine Optimization and building websites for small businesses.

New Client Website Launch

lyhIt has been our very own pleasure to work with the folks at Lynchburg Machining. They are a machining company and machine shop in Lynchburg, Virginia United States.  Their web URL is http://lynchburgmachining.com/

The customer required a website redesign which incorporated the style and feel of a modern website that featured easy to use navigation and rich, fast loading images.  The site also had to be responsive. In other words, it shrinks and grows automatically to fit the size of the browser on various mobile devices. Continue reading

Lead Developer at Olympus Web. I started this company in 2002. I specialize in Search Engine Optimization and building websites for small businesses.

Designing a Website with SEO in Mind

One of our clients sites we launched this month. Notice the smooth and balanced layout as well as links.

One of our clients sites we launched this month. Notice the smooth and balanced layout as well as links.

When you are attracting customers to your website, it’s imperative to understand how to effectively design your site using SEO (search engine optimization). You need to understand how a search engine operates. Search engines are very limited in how they move through the internet. Search engines see things a lot different than you or I. Here are a few things you need to know to have your site bringing in the customers using SEO.

Most of the content of your website should be in HTML format. Search engines will often ignore flash files, images, Java applets or other content that is non-text. You will need to focus on the keywords or phrases your customers are most likely to put in the search box and make sure they are in HTML text in your pages. If you have a number of images and other types of content, substitute them for text or add text describing the content.  Continue reading

Lead Developer at Olympus Web. I started this company in 2002. I specialize in Search Engine Optimization and building websites for small businesses.