Olympus Web SEO Blog

Search Optimization and Web Design Company

Olympus Web Website Design and SEO in Melbourne Florida

Olympus Web SEO Blog - Search Optimization and Web Design Company

Having a Website and Social Media is a Must

website and social media marketingIf you have a business, having an online presence in the form of a website is a must. Having social media pages for you business, such as Facebook and Twitter, is also essential. But, having one without the other is not a good idea.

We have found that the crossover between social media and the traditional website is a major factor in clients familiarizing themselves with a business. Both social media and a website serve similar functions, but a website really helps flesh out your capabilities and allows you to present the customer with exactly what you want them to see. Continue reading

Importance of Getting Customers to Review You on Google

There are three types of search results you find on Google:

  1. Pay-per-click: People pay money to show up in the top and bottom margins with the little green box that says “Ad”. Every time the link is clicked, money is deducted from their funded account. The amount per click depends on what the client has bid, which can be as low as 50 cents or as high as $15.
  2. Organic: These are the “natural” results that we have been seeing since Google’s inception back in 1998. They are located in the main body.
  3. Local Places: This is the box that appears on top of the organic search results that usually has a map and some dots showing where the  business is located.

Continue reading

Should I Approve Blog Comments from Other Businesses

approving comments on my blogMany blogs offer the option to leave a comment. There are multiple ways to leave them. The blog could utilize a Facebook plug-in that allows someone logged into Facebook to comment easily. Other sites use blog membership plug-ins with similar functionality, like Disqus. However, many people find these can be troublesome down the road when the company changes its terms, starts charging money or goes out of business.

The best solution is to offer an open comment form that allows the person to submit their name, email, comment and website. The website option is for those people commenting on behalf of a company or their own blog. Continue reading

Single Page Optimization

learn how to optimize you article on the webThere is not point in having a very optimized page that is within a website which is itself not optimized. Google would not see this page as the “single great apple in a basket of rotten apples”, rather, they would just see it as a basket of rotten apples. With that said, I am going to discuss the proper optimization of a single page.

Industry practices in this matter change all the time as Google itself changes. It is important to stay updated on all the algorithm changes at Google by reading their various blogsContinue reading

Having a Good Website is Still a Must

website vs social media for businessMany businesses are having great success using their social media to keep customers informed. A Facebook, Instagram or Twitter page can be your number one asset when it comes to communicating directly with your current or potential customers. But, you should never assume that social media can replace your website.

Here are some reasons why social media accounts can never replace a good website: Continue reading

Importance of Allowing Commenting and Linking on Your Blog

example of open blog comment format

Open Blog Comment Format

All too often these days I will read a nice blog post on someone’s site and go to comment on it and see that “comments have been closed”. This is a big SEO mistake. Interactive web-pages are worth more than non. If a person or company’s reason is that they don’t want to take the time to approve the comments or sift through spam I have only this to say: It’d be the best 15 minutes you spent on your site every month.

“Your post’s comments are also calculated as a part of your post’s content!  The number of high quality comments your post receives will also improve the overall ranking of your content.” – Private Links Network

This takes me to my second point. The type of comment area really doesn’t matter. There are Disqus comment plug ins, Facebook comment plug ins.. etc. But having the open comment where a person can leave their name (or keyword) and a link to their website is actually good for your site.

This is because you can approve their comment, go to their page and comment back and expect to be approved. There is a little link swapping there and the fact that both sites have content that are usually related is even better.

This doesn’t mean that you have to approve every comment or every piece of spam that ends up in your Que. Take the time to sift through and find the comments made by a genuine reader. Delete the ones with canned formats. ex “I really liked your blog. Now check out my blog at yada yada yada. ”

In conclusion, think as your page as a relationship with the reader and Google as the ultimate judge. You want to establish report and maybe even a conversation. You don’t want to simply dictate things to the masses. Nobody likes a dictator.

How Much Should I Spend on SEO?

seo budgetFirst, let me clarify what SEO is for those who don’t know. Search Engine Optimization is an effort to modify a website so that the search engines will display it more often or in a higher position.

Many companies go about SEO efforts themselves and as long as the have someone on board with experience or training in the field, they can do fairly well. Other companies hire an SEO expert. They pay a person (or company) to make changes and updates to their website which will make a search engine more likely to display their website in a higher search position. Continue reading

Using Content to Improve Ranking

The basic theory to using content for search engine optimization is that while writing unique and relevant articles for your blog or back pages, you not only provide information to inquisitive readers, but you also give search engines more of your keywords to latch onto.

Writing informative content about your subject matter will automatically fill your site with your coveted keywords for a search engine to gobble up. If you sell fidget spinners for instance, you will be including the word fidget spinner in your content repeatedly whether you want to or not. It is impossible to write an article about your product and not include the main focus word. But you will also be including qualifying words, ie, words that usually go hand in hand with your product. Continue reading

History of Pay Per Click Fraud

Back when I first started in this business in the very early 2000’s pay-per-click advertising was in its infancy. The sector was overrun with wanna be search engines, fly by night search engines and very few reputable search engines. Search engine optimization was not really an actual thing yet so paying per click was the most viable option. But you had to beware of where you spent your money.

Back then many search engines would claim they supplied search results for Google, MSN and Yahoo but there was no proof that they actually did. The big search companies like those I have just mentioned often times farmed out their paid clicks and split the revenue with the supplier. Continue reading

Inbound Linking Dos and Don’ts

linking to your site from a blog the right way(Before I even get started, if you are wondering about the grammatical correctness of the title, then this link is for you.)

Having links to your website is good for search ranking. The links are especially valuable when they are coming from sites with relevant content. The idea Google had when adding this to the algorithms all those years ago, is that whenever sites link to you it shows that there is something valuable on your site. It is looked at as a reference or source.

If you are a small business, it is hard to get sites to link to you in this way and some sites will even charge you for linking (even though Google discourages this).  One way to build inbound linking is to go to blogs of similar companies and leave a comment. This part can get a little tricky however. When you enter your name as “valued keyword” and link to your site, many blog managers will see that as a spam comment and delete you, even if you leave good relevant comments. Some will approve your comment and you are good to go. But, it is estimated that only 1 out of 5 of these comments gets approved. Continue reading