Olympus Web SEO Blog

Search Optimization and Web Design Company

Olympus Web SEO Blog - Search Optimization and Web Design Company

Site Optimization – Don’t Display Images that are Hosted Elsewhere

improve website speedOne of the most important factors search engines consider when ranking your site is load speed. We have covered that before. But, today we want to go into the topic of serving images on your website.

You probably know by now that images on your website should be an optimized size so that they do not slow the page load speed when the site is visited. But, you should also make sure not to serve images from a server outside of the server from which your website is currently being stored.

Having images on your site that are being served from a different server can slow the load process tremendously. Also, search engines actually look for this and hold it against your ranking. Continue reading

Internet Statistics for Businesses

purpose of writing contentFor a business, having a web presence is a must. And this means more than just having a social media page. Creating your own online identity complete with unique content is the real definition of having an online presence.

Recently, I was looking up some web statistics and suggestions and figured I would share them with you today. Continue reading

Site Loading Time Becoming More Important

Page speed and SEOIn Google’s constant quest to serve up the best websites possible, they are always tweaking their requirements. One factor that has been very important this decade and will be for the immediate future is site load time. How long does it take your website to load from when first requested? That is what every webmaster should be asking his/herself. This is a key component to proper web design and SEO.

We all have been to a site that seemingly takes for ever to load. You are trying to scroll down but the page won’t move because it is busy loading some ad. Most of the time the reason this is taking so long is because the site is identifying where you are located and then it is trying to serve ads related to your area. This can ad a lot of load time onto the website. Continue reading

Does Location of Server Affect my SEO?

does server location affect seo?There are a plethora of hosting services popping up over-seas, targeting U.S. customers. Some are as cheap as a $1 a month. We have done our due-diligence on these companies and many of them are legit. So, with fast hosting that is cheap, what could be wrong with it?

Many of these companies are located in places like Hong Kong, Singapore and Brazil. Therefore their servers are also located there. One thing that search engines like Google do is that they associate a server location with the location of targeted traffic. For many web developers with websites overseas this is a pain in the buns.

There are some ways to mitigate this problem and I will discuss them here. Continue reading

Creating Customers by Proximity

boosting a postWhat does this mean? Basically, it is the business philosophy of being seen today can lead to customers tomorrow. This is why it is important to churn out content. The article you write today may plant the seed in the customer’s mind. They may think of you the next time they need a service that you offer. You can gain a future client tomorrow by simply being in their proximity today.

Blogging

Creating a blog post as often as you can and sharing on social media is a good way to constantly remind people that you exist. If they are unaware of your business, they will never call on you. Continue reading

Will Pointing Multiple Domains to My Site Help?

multiple domains help or hurt?This is a topic we run into quite often actually. There is a misconception that buying a bunch of domains and pointing them to your site will some how help the ranking or overall traffic of your website. This is simply untrue.

Google and other search engines try to make the best site show up for the search terms that are entered. They have cultivated algorithms over the years that aim to eliminate anyone using money to prop up their site. Propping up ones site in the past using money included buying inbound links from all over the web and loading up on domain names. It has been a long time since these practices were of any value. Continue reading

How Does Adding Content to My Site Help?

content creation for my blog affordable price optimizedHere’s the deal. A website should be a constantly evolving entity. It should be updated regularly. Anything and everything that has to do with your business should be on your website. This is how over half of your current and potential clients will interact with your business.

Adding fresh new content, whether via blog or site pages, is part of the effort mentioned above. The content informs new visitors and existing clients of what you are doing/thinking.

But the content serves more purpose than just giving something for visitors to look at. The content improves your ranking with Google and other search engines. The Google algorithms are set in a way that reward those who are active with their website. You put in more work, you get better results. Continue reading

Test Your Contact Form Regularly

contact form monitoringCan you imagine how disappointed you would feel if you found out that you had less sales this year because your contact form wasn’t working properly? Hundreds or maybe thousands of dollars of revenue because of a failure of your website to function properly.

Well, it happens. The reasons it happens can vary but in today’s web world, the most likely reason is that the contact form plug-in changed and broke the coding. The changes happen when the plug-ins are updated. Recently, there was a big mess when the people who manage the Contact Form 7 plug-in released an updated version that broke the functionality on many websites. Continue reading

SEO is Still About Know-how and Hard Work

search engine optimization contentWhen it comes to search engine optimization, there are a lot of misguided impressions about the industry. Some people still think there are some magic tricks that can be done to make a site climb the Google results.

But knowing how to optimize a site isn’t a magic trick. You just need the proper training and repetition. That is why so many companies hire a professional SEO programmer. Because through his/her training/trial-and-error, he/she has been able to hone the skills necessary to achieve results.

Still, even with the exact knowledge of how to optimize, there is no way around hard work. It takes time to fill out every keyword tag, every meta-data section and to clean the coding and server so that it easy for search engines to access and spider your site. But this is only half of the equation. Continue reading

Having a Website and Social Media is a Must

website and social media marketingIf you have a business, having an online presence in the form of a website is a must. Having social media pages for you business, such as Facebook and Twitter, is also essential. But, having one without the other is not a good idea.

We have found that the crossover between social media and the traditional website is a major factor in clients familiarizing themselves with a business. Both social media and a website serve similar functions, but a website really helps flesh out your capabilities and allows you to present the customer with exactly what you want them to see. Continue reading