Olympus Web SEO Blog

Search Optimization and Web Design Company

Olympus Web Website Design and SEO in Melbourne Florida

Olympus Web SEO Blog - Search Optimization and Web Design Company

Bitcoin Thieves Up Their Game

I typically just stick to content related to web design and search engine optimization on this blog. But from time to time I will post an article about scams that are taking place in the virtual world. Today is an especially unique blog for me in that it will be the first time that I discuss cryptocurrency on this platform.

Electrum hack and phish

As you probably know by now, cryptocurrency is basically internet money. People use it by sending it to one another at which point they can exchange it for the fiat currency of their choice. It uses a technology called blockchain to complete the transaction. Continue reading

Attention: Important Notice , DOMAIN SERVICE NOTICE

If you have ever bought a domain name, you’ve probably received an email with that same (or very similar) text in the subject line. Rest assured, it is spam. One thing is for certain: almost every email you get regarding your domain name, you can ignore. Unless the email is from the company which you bought the name, it is spam, scam or phish. And even then, don’t click any links. The scammers may make the email look like it is from your registrar.

Most of these type of emails will say you have a limited time to confirm, protect, or -fill in blank- your domain name. The email is designed to play on your impulse to solve the problem quickly and click.

If they are not scamming you then they are trying to sell you something that you don’t need. Look at this email below: click it to enlarge

You will notice the spammers in this one I received made no attempt to hide the fact that they are from some web company (see return email address and link url). They also use strong threatening language like “failure to do so will result in bla bla bla..” or “Do not discard this message..”. This one in particular is designed for the newer domain name purchaser who is essentially a novice in this area. 

Getting Spammed from Your Contact Form Recently?

Are you starting to get spammed through your website contact form again? You are not alone. Literally millions of people have been receiving heavy doses of spam this week. The problem is that Contact Form 7, a form used by millions of people within their WordPress installations, has stopped working with Google ReCaptcha V2. When you log in, you get an alert to change your site keys to reCaptcha V3, a version that is supposed to work in the background. The problem is, spam is still getting through.

I have searched the web and have found many complaints but no answers from WordPress. I suppose the best thing to do to save time/money at this juncture is to wait and see of they sort this out and tighten up the security. Continue reading

Single Page Optimization

learn how to optimize you article on the webThere is not point in having a very optimized page that is within a website which is itself not optimized. Google would not see this page as the “single great apple in a basket of rotten apples”, rather, they would just see it as a basket of rotten apples. With that said, I am going to discuss the proper optimization of a single page.

Industry practices in this matter change all the time as Google itself changes. It is important to stay updated on all the algorithm changes at Google by reading their various blogsContinue reading

Be Careful, Even the Unsubscribe Button May be a Phishing Trick

latest info about phishingBy now you probably have become pretty good at spotting a phishing or “spoof” email. The email looks a bit off right? Those are the easy ones. But phishers and scammers are getting better at their phishing emails.

Lately we have been seeing a new wave of emails where they take an existing email from the actual company and duplicate it with very good effect. A couple tips to remember are: Continue reading

Importance of Allowing Commenting and Linking on Your Blog

example of open blog comment format

Open Blog Comment Format

All too often these days I will read a nice blog post on someone’s site and go to comment on it and see that “comments have been closed”. This is a big SEO mistake. Interactive web-pages are worth more than non. If a person or company’s reason is that they don’t want to take the time to approve the comments or sift through spam I have only this to say: It’d be the best 15 minutes you spent on your site every month.

“Your post’s comments are also calculated as a part of your post’s content!  The number of high quality comments your post receives will also improve the overall ranking of your content.” – Private Links Network

This takes me to my second point. The type of comment area really doesn’t matter. There are Disqus comment plug ins, Facebook comment plug ins.. etc. But having the open comment where a person can leave their name (or keyword) and a link to their website is actually good for your site.

This is because you can approve their comment, go to their page and comment back and expect to be approved. There is a little link swapping there and the fact that both sites have content that are usually related is even better.

This doesn’t mean that you have to approve every comment or every piece of spam that ends up in your Que. Take the time to sift through and find the comments made by a genuine reader. Delete the ones with canned formats. ex “I really liked your blog. Now check out my blog at yada yada yada. ”

In conclusion, think as your page as a relationship with the reader and Google as the ultimate judge. You want to establish report and maybe even a conversation. You don’t want to simply dictate things to the masses. Nobody likes a dictator.

History of Pay Per Click Fraud

Back when I first started in this business in the very early 2000’s pay-per-click advertising was in its infancy. The sector was overrun with wanna be search engines, fly by night search engines and very few reputable search engines. Search engine optimization was not really an actual thing yet so paying per click was the most viable option. But you had to beware of where you spent your money.

Back then many search engines would claim they supplied search results for Google, MSN and Yahoo but there was no proof that they actually did. The big search companies like those I have just mentioned often times farmed out their paid clicks and split the revenue with the supplier. Continue reading

Website Ranking and WordPress Plug-Ins

In the late two thousand teens the complexity of what actually composes a website has grown. Now, websites are made up of several key ingredients, all put together and served to the viewer. Google is aware of the way WordPress (or any other CMS for that matter) works and have changed their algorithms over time to adjust to them. The main factors that Google cares about when it comes to WordPress sites are site speed and site security.

Speed

If a website is loaded down with plug-ins and advertisements and takes over 5 seconds to fully load, you can bet that Google will punish it. Continue reading

Efficient and More Affordable SEO

With SEO as a need for website owners, knowing how to get the keywords and other factors in place, and keep them there, is a good thing. You have to ensure that you are using the best practices, tools and companies out there to boost your ratings. However, it is important to keep in mind that you should always find ways of keeping costs down without just hiring anyone, because affordable SEO is possible, but may be difficult to find.

Here are a handful of ways that you can help keep your SEO costs down, while keeping your SEO top notch. Continue reading

Almost Half of All Marketers Don’t Know What SEO is

Did you know… almost half of all marketers online do not know what SEO actually is? They might have heard the term, they might feel like they know what it means, when in fact they don’t. This is something to look out for when it comes to hiring a company that promises to get your name out there and market your website. SEO is important and if they are unfamiliar with it, then you will not want to use them for the marketing on your website.

Business and Personal Email Marketing

One of the biggest finds was that many businesses understand that sending business emails from their personal accounts is deemed as unprofessional. However, over half of them continue to send professional emails from these accounts. This is one of the biggest marketing email mistakes of the century, with close to 90% of these businesses stating that they know that it is a big mistake that they make, but don’t correct it. Continue reading