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Olympus Web Website Design and SEO in Melbourne Florida

Our SEO Blog - Search Optimization and Web Design Company

Single Page Optimization

learn how to optimize you article on the webThere is not point in having a very optimized page that is within a website which is itself not optimized. Google would not see this page as the “single great apple in a basket of rotten apples”, rather, they would just see it as a basket of rotten apples. With that said, I am going to discuss the proper optimization of a single page.

Industry practices in this matter change all the time as Google itself changes. It is important to stay updated on all the algorithm changes at Google by reading their various blogsContinue reading

Lead Developer at Olympus Web. I started this company in 2002. I specialize in Search Engine Optimization and building websites for small businesses.

Be Careful, Even the Unsubscribe Button May be a Phishing Trick

latest info about phishingBy now you probably have become pretty good at spotting a phishing or “spoof” email. The email looks a bit off right? Those are the easy ones. But phishers and scammers are getting better at their phishing emails.

Lately we have been seeing a new wave of emails where they take an existing email from the actual company and duplicate it with very good effect. A couple tips to remember are: Continue reading

Lead Developer at Olympus Web. I started this company in 2002. I specialize in Search Engine Optimization and building websites for small businesses.

Importance of Allowing Commenting and Linking on Your Blog

example of open blog comment format

Open Blog Comment Format

All too often these days I will read a nice blog post on someone’s site and go to comment on it and see that “comments have been closed”. This is a big SEO mistake. Interactive web-pages are worth more than non. If a person or company’s reason is that they don’t want to take the time to approve the comments or sift through spam I have only this to say: It’d be the best 15 minutes you spent on your site every month.

“Your post’s comments are also calculated as a part of your post’s content!  The number of high quality comments your post receives will also improve the overall ranking of your content.” – Private Links Network

This takes me to my second point. The type of comment area really doesn’t matter. There are Disqus comment plug ins, Facebook comment plug ins.. etc. But having the open comment where a person can leave their name (or keyword) and a link to their website is actually good for your site.

This is because you can approve their comment, go to their page and comment back and expect to be approved. There is a little link swapping there and the fact that both sites have content that are usually related is even better.

This doesn’t mean that you have to approve every comment or every piece of spam that ends up in your Que. Take the time to sift through and find the comments made by a genuine reader. Delete the ones with canned formats. ex “I really liked your blog. Now check out my blog at yada yada yada. ”

In conclusion, think as your page as a relationship with the reader and Google as the ultimate judge. You want to establish report and maybe even a conversation. You don’t want to simply dictate things to the masses. Nobody likes a dictator.

Lead Developer at Olympus Web. I started this company in 2002. I specialize in Search Engine Optimization and building websites for small businesses.

History of Pay Per Click Fraud

Back when I first started in this business in the very early 2000’s pay-per-click advertising was in its infancy. The sector was overrun with wanna be search engines, fly by night search engines and very few reputable search engines. Search engine optimization was not really an actual thing yet so paying per click was the most viable option. But you had to beware of where you spent your money.

Back then many search engines would claim they supplied search results for Google, MSN and Yahoo but there was no proof that they actually did. The big search companies like those I have just mentioned often times farmed out their paid clicks and split the revenue with the supplier. Continue reading

Lead Developer at Olympus Web. I started this company in 2002. I specialize in Search Engine Optimization and building websites for small businesses.

Website Ranking and WordPress Plug-Ins

In the late two thousand teens the complexity of what actually composes a website has grown. Now, websites are made up of several key ingredients, all put together and served to the viewer. Google is aware of the way WordPress (or any other CMS for that matter) works and have changed their algorithms over time to adjust to them. The main factors that Google cares about when it comes to WordPress sites are site speed and site security.

Speed

If a website is loaded down with plug-ins and advertisements and takes over 5 seconds to fully load, you can bet that Google will punish it. Continue reading

Lead Developer at Olympus Web. I started this company in 2002. I specialize in Search Engine Optimization and building websites for small businesses.

Efficient and More Affordable SEO

With SEO as a need for website owners, knowing how to get the keywords and other factors in place, and keep them there, is a good thing. You have to ensure that you are using the best practices, tools and companies out there to boost your ratings. However, it is important to keep in mind that you should always find ways of keeping costs down without just hiring anyone, because affordable SEO is possible, but may be difficult to find.

Here are a handful of ways that you can help keep your SEO costs down, while keeping your SEO top notch. Continue reading

Lead Developer at Olympus Web. I started this company in 2002. I specialize in Search Engine Optimization and building websites for small businesses.

Almost Half of All Marketers Don’t Know What SEO is

Did you know… almost half of all marketers online do not know what SEO actually is? They might have heard the term, they might feel like they know what it means, when in fact they don’t. This is something to look out for when it comes to hiring a company that promises to get your name out there and market your website. SEO is important and if they are unfamiliar with it, then you will not want to use them for the marketing on your website.

Business and Personal Email Marketing

One of the biggest finds was that many businesses understand that sending business emails from their personal accounts is deemed as unprofessional. However, over half of them continue to send professional emails from these accounts. This is one of the biggest marketing email mistakes of the century, with close to 90% of these businesses stating that they know that it is a big mistake that they make, but don’t correct it. Continue reading

Lead Developer at Olympus Web. I started this company in 2002. I specialize in Search Engine Optimization and building websites for small businesses.

The New Hummingbird SEO Strategy from Google

birdHummingbird is the new search platform that Google has developed in September 2013 that has changed the way that Google picks up on keywords and other SEO throughout websites. It was named this because it is precise and very fast, much like a hummingbird. It is designed to focus on more of the meaning in the words, rather than just the words themselves. This provides users with a more focused search, rather than just finding random words throughout the text on websites.

How Does It Work?

Since Hummingbird is paying more attention to the backgrounds of each of the words throughout the content, it ensures that the query placed in the box is actually what results you’re going to get when you hit the Search button. The whole sentence or meaning is what is going to come up for you, rather than a bunch of random websites that might mention the word on them. This is all taken into account through this much smarter way of searching on the web. Continue reading

Lead Developer at Olympus Web. I started this company in 2002. I specialize in Search Engine Optimization and building websites for small businesses.

Google Updated Their Mobile Friendly Update

mobileIn April of 2015, Google released their new mobile-friendly ranking algorithm that is completely designed to give a much needed boost to any mobile-friendly pages that are coming up in Google’s mobile search results that are put into the search boxes. This is good news for all of those that are going to be ranking their mobile pages throughout the Google platform.

What Did This Change Do?

The change is going to be one of the most significant throughout the search engine for any mobile pages that are going to be searched for. This change has gone by a host of different names, depending on who you ask, such as mobilegeddon, mopocalypse and so on. This is because the change is so significant and big in the way that SEO is done on mobile devices that it needs a large name to go with it. Continue reading

Lead Developer at Olympus Web. I started this company in 2002. I specialize in Search Engine Optimization and building websites for small businesses.

Google Now Has SEO Spam Alerts

Spam filter word cloudThose website owners that use Google Analytics for their websites now have the option of using a tool that lets them know whether or not their content has spam in it. This is one of the biggest tools out there and one that is going to help website owners with the content that they provide to their audiences. When a keyword is played out too much and it is found in awkward areas throughout the content, it can cause the content to read much like spam would on a poor website. This is what the new tool is going to let the owner know.

What to Do if Your Website Content Reads as Spammy?

This might seem like a silly question, or even a tool that you do not think is going to be useful. However, with the proper SEO tactics and content, not only can your website rank much higher, but it will read much better overall. Changing the content to conform to Google’s new SEO policies can help your readers gain insightful information from your website, while also helping you rank higher in Google’s eyes. Continue reading

Lead Developer at Olympus Web. I started this company in 2002. I specialize in Search Engine Optimization and building websites for small businesses.