Here’s the deal. A website should be a constantly evolving entity. It should be updated regularly. Anything and everything that has to do with your business should be on your website. This is how over half of your current and potential clients will interact with your business.
Adding fresh new content, whether via blog or site pages, is part of the effort mentioned above. The content informs new visitors and existing clients of what you are doing/thinking.
But the content serves more purpose than just giving something for visitors to look at. The content improves your ranking with Google and other search engines. The Google algorithms are set in a way that reward those who are active with their website. You put in more work, you get better results.
New Content and Social Media
A great way to recruit new customers is to write a great article about your topic of business, then share a link on your social media. You can then click “boost” it (in the case of Facebook) to put the article in front of people who don’t yet follow you (You can boost for as little as $5). After they interact with the article posting, Facebook gives you the option to invite them to like your page. This process sets in motion a chain of events which improves your chances of getting new business.
The very best thing you can do to help your business is create and add new content to your website regularly.
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Lead Developer at Olympus Web. I started in 2002. I specialize in Search Engine Optimization, content creation and building websites for small businesses.