When it comes to search engine optimization, there are a lot of misguided impressions about the industry. Some people still think there are some magic tricks that can be done to make a site climb the Google results.
But knowing how to optimize a site isn’t a magic trick. You just need the proper training and repetition. That is why so many companies hire a professional SEO programmer. Because through his/her training/trial-and-error, he/she has been able to hone the skills necessary to achieve results.
Still, even with the exact knowledge of how to optimize, there is no way around hard work. It takes time to fill out every keyword tag, every meta-data section and to clean the coding and server so that it easy for search engines to access and spider your site. But this is only half of the equation.
The hardest work is really adding new fresh content to your site daily or at least every other day. I have seen sites get to first page simply by providing a large amount of unique content. But I have never seen a site with only a few pages get to the first page by simply being optimized. Having a site that is both optimized and loaded with unique content is ideal.
On a Limited Budget and Can’t Hire a Professional?
The best thing you can do for your site, if you don’t have the money to hire a professional optimizer, is to create content as often as possible. The second best thing you can do is don’t try any tricks. Here are some things that have negative or negligible effect on SEO:
- Buying up multiple domains to point to a site.
- Hiding keywords in the body background.
- Being a participant in a link farm.
- Having any type of pop-up or pop-over on your site.
- Copying and pasting articles into your site.
Lead Developer at Olympus Web. I started this company in 2002. I specialize in Search Engine Optimization and building websites for small businesses.