The answer to this question has changed over the years, largely depending on how Google changes their algorithms. Besides Google’s major algorithm updates which are announced ahead of times, there are constant small tweaks. In the old days of SEO, content was king (and it is still most important). If you pumped out nothing but …
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In the past we have heard from Google that inbound links are not that important. However, they have changed their tune. And that is apparent by looking at data. They have even said so themselves. According to a senior strategist at Google, the most important factors for Google placement are “Content, and links pointing to …
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The term “white hat SEO” was first used in the late 1990s to distinguish ethical search engine optimization practices from “black hat” tactics that were intended to deceive search engines. The rise of search engines like Google and the importance of online visibility for businesses and individuals led to the development of search engine optimization …
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Today, small businesses and startups can leverage local SEO to boost their site traffic, increase revenue, and improve local searchability. A local SEO-driven strategy can work wonders for small businesses. It is ideal for businesses with a dedicated site and operates from a brick-and-mortar location. Your local SEO strategy has to be grounded and growth-driven …
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Negative SEO is when an unscrupulous or spammy site decides to link to your website. There is no one specific reason why they link to your site but sometimes it can be because your competition paid them to. The reason why they linked to your is irrelevant, however. The bottom line is you must identify …
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The work you do now may not pay off immediately but will later in life. This is a truism that we see all the time throughout our lives. The same holds true for website optimization. It can take six months to one year for the work you do on your site now to have a …
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When it comes to Google search results, you understand how vital Search Engine Optimization (SEO) is to your website. SEO helps you reach out to your audience and deliver your content as part of your website’s marketing strategy. But first, you need to optimize your content to appear in top search results in Google. Content …
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WordPress, for those who don’t know, is an open-source platform with which you can use to build websites. It is what is known as a CMS or Content Management System. This means that any approved user to log-in and make changes to website or add content. But WordPress has many more advantages than just website …
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You can imagine how it would feel if someone came up to you in person and tried to sell you on a service that you personally do for for a living. Let’s say you own a landscaping business and a guy coms up to you, interrupts your work and tries to sell you on his …
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A website is essentially a series of images and text held together on the back end by code. The code tells each and every image and piece of text where and how to show up in a browser. The code communicates with a browser and tells it exactly what it wants the browser to do. …
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SEO is short for Search Engine Optimization. This term is used for the process of optimizing your website and making the specific changes and additions that will make your website show up higher in search results. It is an ever-changing field but at the core, the philosophy remains the same – That is if you …
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SEO is the practice of working on your site to make it rank higher in search engines. There are many factors that go into ranking high. Essentially these factors boil down to the following bullet points (Most important to least) Site size (unique content pages) Quality of content – Is the information at this site …
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