Olympus Web Log

Web Optimization and Web Design Company

Olympus Web Website Design and SEO in Melbourne Florida

Olympus Web Log - Web Optimization and Web Design Company

Bing and Yahoo! SEO

yahooWhile there is no question that Google owns the majority of the market when it comes to search engine usage, there are still other search engines out there that should not be discounted. Bing and Yahoo together account for about a quarter of the market and Bing is still continuing to grow. Although these sites don’t reach the see the same number of users as Google does each day, it is still important to understand and adapt to Bing and Yahoo’s search result rankings when looking to reach a webpage’s search engine optimization (SEO). Here is an overview of optimizing your site for Bing, as this site grabs more of the market from Google each year. Continue reading

An Interview with a Patent Attorney

shark-tankWith the success and popularity of the show “Shark Tank”, interest in inventing and patenting is at its zenith.  On the show, people bring in their idea or business model and try to secure funding to take it to the next level.

One of my clients is Zies, Widerman & Malek Law Firm. They are patent, copyright & trademark attorneys.  I thought it would be a great idea to interview Mark Malek, managing partner for the firm, and share his insights with our readership.

Me: Mark, does someone ever walk into your office with a great and idea and you think to yourself “why didn’t I (or somebody) think of that already?!”? Continue reading

Social Media and SEO

Like, thumb upWith the explosion of online social media over the last decade, it is now a crucial element to any webpage looking for search engine optimization (SEO). Like link building, not all social media sites are the same when it comes to increasing search result rankings. Here is a look at some of the most popular social networking sites and how they can effect your site’s SEO.

Google+, while not the most popular social networking site, can give your site a big search result boost when used correctly using Google’s search engine. There are a few ways Google+ can effect your results, but one way to increase your ranking today is by building your Google+ network. Those who follow you or your site through Google+ are more likely to see your content in Google search results. Additionally, if your content is given a +1 by someone in your network, that content is more likely to rank higher in search results for that individual along with anyone who follows that person on Google+! Continue reading

The History of SEO ( Search Engine Optimization )

Search engineFor those of us who remember the beginnings of in-home internet: a dial up signal followed by some loud scratchy noises and then waiting more than a couple minutes to connect, the online world we take for granted today would have seemed impossible. Search engines were in their infancy back in the 1990′s when they became the go to way to search the internet. It stands to follow that website owners wanted to make sure their sites were both accessible to and accessed by search engines to generate traffic to their pages and so search engine optimization (SEO) was born.

As search engines continued to develop and with evidence that webpages that ranked higher in relevancy saw higher traffic the need for SEO began to grow. The mid-90′s saw search engines pick up on things such as keyword density (a big move from the previous alphabetical formats) and tech savvy users were able to sort out the algorithms used by these search engines, opening the door for those in the know to structure their pages to become increasingly relevant therefore boosting traffic. Unfortunately there was not much that could be done to weed out the growing number of spam pages that started to show up, pushing down the actual quality sites. Continue reading

SEO No No’s – Keyword Stuffing

Word cloud for Keyword stuffing

Keyword stuffing has long been looked down upon and seen as an unethical practice in the online world. Luckily for internet users today, major search engines have taken steps to eliminate stuffing and maintain quality search results for their patrons. Here is a look at what exactly keyword stuffing is and what major companies like Google and Bing are doing to keep their results relevant.

Before one can understand keyword stuffing, they need to understand search engine optimization (SEO). SEO is the practice of boosting the visibility of one’s website so that it ranks higher in search results and will therefore receive more traffic. There are a few different ways to accomplish this including keeping popular search terms and keywords on a website so that they are recognized when a query is run on an internet search engine. Again, keywords are only a portion of what goes into how results are ranked by a search engine and their importance varies depending on the search engine queried. Continue reading

My Tips for Starting your Own Small Business

My Tips for Starting your Own Small Business

By Brad Taylor

Startup business concept2001 was the last time I had a “real job”. By real job I mean the kind that you have to clock in and be there for a certain amount of hours. I had a boss. I had co-workers. I had a job.

Since I was very young I always knew I wanted to have my own business. I opened a small “store” in the closet of my bedroom called “NMC Stores” when I was about 8 or 9 years old. I sold silly little things that  I made like cigars (paper bag wrapped around paper towel), lottery tickets (made with cardboard and pen and covered with pencil. The way you scratch them was to use the eraser), and even a Space Shuttle replica that in my head looked awesome (and still does to this day) but probably looked like a tangled mess of paper and cardboard. My brother was my best customer and a few of the neighbor kids would buy something from time to time. Continue reading

SEO Strategies

dynamic-url-seoWithout question, Search Engine Optimization (SEO) is probably the most important aspect for you to consider when attempting to have a highly ranked, successful website.  While you may be providing some of the best products and services on the internet, they will go unnoticed and prove to be relatively useless unless your industry specific website is fully practicing important SEO strategies and keyword optimization.  In fact, this could be the sole difference between separating your business from the competition.  If you have the necessary time that is required to invest in SEO, you will quickly allow your website to be one of the most highly ranked and visited sites on the web. Continue reading

SEO and Google

googleIncredibly, it is estimated that Google uses over one hundred different determining factors and specific algorithms when is comes to ranking a particular website.  While many individual rating elements are unknown, there are a wide range of ranking factors that remain constant.  Whether it’s a URL keyword, backlinks contained on your sire or a keyword within the domain name, Google has certain algorithm programs in place to make sure that every website on the internet is properly ranked.

One of the biggest factors in terms of SEO and Google ranks is the URL keyword.  In order to have a highly ranked website, the web address or URL, must contain the websites’ specific keyword.  This provides the greatest Search Engine Optimization (SEO) for your website; thus, establishing a higher site ranking with Google.  A helpful strategy when it comes to SEO and website ranking is to place the targeted keyword in the first position within the sites’ web address.   Continue reading

The Importance of Unique Content to SEO

Content Is King Website Screen Increase Traffic More Articles FeWhen it comes to SEO, the importance of providing high quality, original content cannot be stressed enough.  In fact, this can often be the main factor in determining the overall success of your website.  Because the internet is watered-down with reproduced, unoriginal material, SEO can be a somewhat difficult goal to achieve.  Not only is unique content crucial for your own websites’ integrity, but it is equally important in regards to Search Engine Optimization (SEO). Continue reading

Local: FBC – Melbourne’s Award Winning Craft Brewery

Even though Olympusweb.com is a company with international clients, we like to feature local events and businesses on this blog from time to time. Supporting your local businesses is something that everybody should do and will help to keep your area economy strong. With that said check out this article about Florida Beer Company:

fbc

There is nothing more refreshing than a nice cold beer on a hot summer’s day and luckily for Melbourne residents, there is the Florida Beer Company (FBC); a local craft brewery founded in 1996 as the Indian River Brewing Company. Housed in a former cigar factory, the brewery is located right off Harbor City Boulevard in Melbourne. Beginning with just two beers, Indian River Shoal Draft and Indian River Amberjack, the FBC now offers over ten different varieties, including seasonal brews. Continue reading