Keyword stuffing has long been looked down upon and seen as an unethical practice in the online world. Luckily for internet users today, major search engines have taken steps to eliminate stuffing and maintain quality search results for their patrons. Here is a look at what exactly keyword stuffing is and what major companies like Google and Bing are doing to keep their results relevant.
Before one can understand keyword stuffing, they need to understand search engine optimization (SEO). SEO is the practice of boosting the visibility of one’s website so that it ranks higher in search results and will therefore receive more traffic. There are a few different ways to accomplish this including keeping popular search terms and keywords on a website so that they are recognized when a query is run on an internet search engine. Again, keywords are only a portion of what goes into how results are ranked by a search engine and their importance varies depending on the search engine queried. Continue reading