Hummingbird is the new search platform that Google has developed in September 2013 that has changed the way that Google picks up on keywords and other SEO throughout websites. It was named this because it is precise and very fast, much like a hummingbird. It is designed to focus on more of the meaning in the words, rather than just the words themselves. This provides users with a more focused search, rather than just finding random words throughout the text on websites.
How Does It Work?
Since Hummingbird is paying more attention to the backgrounds of each of the words throughout the content, it ensures that the query placed in the box is actually what results you’re going to get when you hit the Search button. The whole sentence or meaning is what is going to come up for you, rather than a bunch of random websites that might mention the word on them. This is all taken into account through this much smarter way of searching on the web. Continue reading